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Technology/Ride Hailing
New Ride-Hailing Firm Backs Vietnam Football To Raise Brand Awareness
May 7, 2019
In an ambitious bid to raise brand awareness in Vietnam's competitive ride-hailing category, local start-up Be Group is backing the Vietnam Football Federation in a three-year deal.
Go-Jek Spins Funny Fictional Politician For Latest Campaign
February 26, 2019
Go-Jek’s recent cheeky marketing campaign, inspired by the nation’s upcoming Presidential elections, has been gradually gaining traction.
Uber Eats Tickle Tennis Fans With Aussie Open Embedded Ads
January 27, 2019
Uber Eats has activated its partnership with the Australian Open, releasing a series of quirky embedded commercials for the year’s first Grand Slam.
Grab Challenges Go-jek In Indonesia With Recent Content Play
November 27, 2018
Following on the heels of rival Go-Jek, Grab has made a move into the branded content world, scoring a partnership with Indonesia’s Ministry of Tourism.
Indonesian Unicorn Go-Jek Expands Its Content Ambitions
September 11, 2018
Indonesian ride-hailing company Go-Jek is fast-expanding its interests in the content creation business as another example of brands wanting to own the content that engages audiences - and…
Endorsement Magnet Virat Kohli Attracts Two More Deals
June 13, 2018
Brand Kohli continues flexing its muscle in India as the cricket superstar bags a brace of endorsement deals with Uber and Philips (Shavers).
Go-Jek Lays Groundwork For Its Own Content Business With Vice
April 30, 2018
Indonesian ride-sharing company Go-Jek is all geared up to partner Vice Media on an array of content projects, including a feature film.
Singaporean Millennials Can’t Recall SEA Games Sponsors
August 29, 2017
A massive 84% of Singaporean millennials are unable to recall the names of brands partnering the ongoing SEA Games in Kuala Lumpur, according to research from micro-survey app…
Indonesian Football Gets Backing From Homegrown Unicorn Start-Ups
April 17, 2017
Two firsts happened in the Indonesia Sponsorship world this week: they finally relaunched their top-flight domestic football league, and it's been sponsored by a pair of unicorn tech…
Interview: One Championship's Founder Chatri Sityodtong Reveals The Secrets To Their Sponsorship Edge In Asia
January 20, 2017
No Asian sporting property has captured a mass fanbase and blue-chip brands in the region like how ONE Championship has done so in recent years, ASN speaks to…
