TCL

Chinese Consumer Electronics Giant TCL Renews FIBA Deal

January 22, 2024

Chinese consumer electronics brand TCL—popular for its televisions—has renewed its deal with FIBA, the international governing…

TCL Looking For Deals: Breaks New Ground With Asian Esports Platform

November 27, 2020

Chinese consumer electronics giant, TCL - one of the largest players in the TV world -…

Chinese Electronics Giant TCL Sticks To Its Basketball Sponsorship Strategy

September 3, 2020

The global federation for Basketball, FIBA, has agreed a renewed four-year sponsorship deal with Chinese consumer…

Chinese Electronics Giant Breaks Political Shackles With IPL Deal

August 27, 2020

Chinese consumer electronics giant TCL has sealed a sleeve sponsorship deal with IPL team Sunrisers Hyderabad ahead…

Sponsors Go Cold on Neymar Over Rape Allegations

June 11, 2019

Nike has admitted it is ‘very concerned’ about a rape accusation against football star Neymar that has already seen certain sponsors distancing from the use of his image.

TCL Backs Another Inspirational ESPN Branded Content Series

April 12, 2019

TCL, the world’s third largest television brand, has reignited its partnership with ESPN, backing “Born A Legend” a new branded, short-form video content series.

TCL Cements Its Position As Asia’s Leading Basketball Sponsor

June 29, 2018

Leading Chinese consumer electronics brand TCL has recently scored a two-year global partnership deal with FIBA, the International Basketball Federation.

Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup

June 19, 2018

The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.

Ctrip Makes A Bold Statement With Basketball Deal

February 7, 2018

The CBA League continues being a commercial magnet in China’s sports sponsorship industry, scoring its first online travel partnership deal with Ctrip.