Tata Motors

Delhi Half Marathon Maintains Half Million Levels

October 12, 2018

Cloud platform GoDaddy, granola bar maker Nature Valley, Oakley and Tata Motors are the latest to join a full sponsorship roster at the Airtel Delhi Half Marathon.

Pro Kabbadi League Set To Bring In US$50m+ Revenue This Season

October 5, 2018

Star India, the principal owner of Pro Kabbadi League (PKL), is likely to earn US$54.3m in revenue from the sixth edition of the tournament beginning this weekend. The…

Big Spending Maruti Suzuki Finally Boards The IPL Fanfare

March 22, 2016

Enticed by the mass reach of the Indian Premier League (IPL), homegrown automobile maker Maruti Suzuki has joined the sponsorship bandwagon for the 9th and 10th editions of…

Tata Motors Rides On Messi As It Revives Flagging Fortunes

November 4, 2015

FC Barcelona star Lionel Messi has become the first celebrity ambassador of Tata Motors' passenger vehicles portfolio in both India and globally.

Top 10 Indian Premier League (IPL) Trends Ahead of Season 8

April 6, 2015

Ahead of the IPL's season opening match between Kolkata Knight Riders and Mumbai Indians on Wednesday, GroupM ESP, one of the biggest dealmakers in entertainment and sporting partnerships…

Kings XI Punjab Scores Two New Partners

September 17, 2014

IPL Season 7 runners-up Kings XI Punjab, which is competing in this season’s Champions League T20, has secured two new partners.

INSIGHT: Tata Motors breaks mould with fully integrated content partnership in India

August 21, 2013

Tata Motors, India’s largest car manufacturer, has shown its India competitors how to do Branded Content well by rolling out a neat integration of its brand and product into…