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Amul Wins The Lockdown Marketing Race: Reaps Value By Sponsoring Retro Reruns
June 26, 2020
Indian dairy giant Amul doubled its marketing spend across media during the lockdown across the country…
Indian OTTs Double Ad Spends To Signal New Trend
May 23, 2020
Advertisers in India have moved media budgets to OTT platforms to align with the spike in…
Ranbir Kapoor Leads Celebrity Endorsement Race
June 17, 2014
A closely fought intense battle has been taking place in India’s celebrity endorsement front with some of the country's A-listers vying for consumer mindshare
