Taiwan

HTC Dials Into E-sport Partnerships

January 26, 2015

Taiwanese smartphone brand HTC has been diversifying outside of smartphones and tablets lately; launching the RE camera and collaborating with Under Armour on a soon-to-be-released fitness inspired wearable.

HTC Partners Kings XI Punjab

September 1, 2014

Ahead of the sixth edition of the Champions League T20 tournament, HTC has sealed an official partnership deal with Kings XI Punjab, the runners-up of Pepsi IPL Season…

Girls’ Generation Yoona Bags Cosmetic Endorsement

July 29, 2014

Korean eco-friendly cosmetic brand Innisfree has announced a deal with 24-year-old entertainer Yoona, as its international celebrity ambassador.

Kim Soo-hyun Endorses Hana Bank

March 26, 2014

The 26-year-old Korean actor, who played the lead in popular Korean television drama serials Moon Embracing The Sun and My Love From The Star, has bagged a lucrative…

Smithsonian Museum Will Celebrate Taiwan’s Golden Horse Awards 50th Anniversary

November 7, 2013

The Smithsonian Museum in Washington D.C. will be screening Taiwanese films this November to pay tribute to the 50th Anniversary of Golden Horse Awards, one of Asia’s most…

ZTE Partners Houston Rockets

October 9, 2013

Leading NBA team Houston Rockets has officially announced China-based ZTE, as their official smartphone partner for the upcoming 2013-14 season.

Manchester United Wraps Up Another Tyre Deal

August 29, 2013

Federal Corporation, a leading Taiwanese tyre manufacturer, has become the latest company to seal a three-year partnership deal with the English Premier League football giant.

Hsieh Su-Wei Set To Endorse Taiwan Beer

July 17, 2013

Taiwanese’s tennis star Hsieh Su-wei is slated to endorse Taiwan Beer. The deal with Taiwan Tobacco and Liquor Co., the parent company of Taiwan Beer, is reportedly worth…

Volvo's Linsanity deal confirmed

March 21, 2012

Last week's speculation that Volvo was discussing an endorsement deal with New York Knicks player Jeremy Lin have been confirmed with the car brand signing a two year…

Adidas leverages Jeremy Lin's popularity in China

February 23, 2012

Adidas will heavily leverage New York Knick player Jeremy Lin through a promotion in China which will see the German apparel brand supply Knicks jerseys to over 6,700…