Swimming

National Transport Operator Backs Singapore's Professional Football League. Why?

February 12, 2016

In its 21st year, the S-League, Singapore’s only professional sports league, has finally secured a three-year media partnership with public transport operator SMRT.

Myanmar’s SEA Games 2017 Campaign Careens To A Standstill Amid Series of Odd Decisions

October 27, 2015

Myanmar’s preparations for the 2017 SEA Games have been dealt an early blow as the Burmese Ministry of Sport has announced that some national sports federations have completely…

FINA Checks In With ANA

July 2, 2015

All Nippon Air (ANA), the long-term official airline partner of the Japanese Swimming Federation (JSF), has secured a four-year sponsorship deal with FINA, the global governing body for…

Hosa Partners Major Fina Event

December 16, 2014

Chinese sports brand Hosa has secured a three-year deal to title sponsor Fina’s 10km Marathon Swimming World Cup. The deal encompasses the 2015, 2016 and 2017 editions of…

Speedo Renews Partnership With Chinese Swimmers

August 14, 2013

Swimwear and equipment giant Speedo extends its partnership with the China Swimming Association (CSA) until 2017.

Swimming Australia Loses Energy Australia Deal

June 7, 2013

Still reeling from the resignation of their president Barclay Nettlefold, Swimming Australia have plunged into another crisis after primary corporate sponsor Energy Australia severed ties just 16 months…

Japanese Companies Compete with Speedo's LZR Racer

May 4, 2009

The Japan Swimming Federation (JASF) has announced that a majority of the record-breaking swims at the recent Japan National Swimming Championships were made not by competitors wearing Speedo's…

Nike Surrenders to Speedo's Withdraws from Elite Swimming

September 25, 2008

Sporting brand, Nike has this week announced its withdrawal from the elite swimwear market, planning instead to focus on its strengths. Many commentators are suggesting the move is…

Chinese Swimmers Fail to Embrace Speedo

July 30, 2008

Many national swimming teams are touting Speedo's new LZR Racer body suit as a revolution in swimming, with some claiming the suit cuts as much as 2 per…