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Swimming
Nongfu Spring Extends World Aquatics Sponsorship Deal
February 27, 2024
Earlier this month, Chinese bottled water brand Nongfu, renewed its deal with the World Aquatics, the…
COVID-19 Outbreak Lands Yet More Body Blows To Asia’s Sporting Calendar
February 29, 2020
There is no respite for the Asian sporting calendar as the COVID-19 outbreak continues to escalate…
Schooling Continues Endorsement Spree, Scores Yakult Deal
May 15, 2018
Probiotics beverage Yakult has bagged a celebrity endorsement with Singapore’s first Olympic Gold medalist Joseph Schooling until 2020.
Dentsu Sports Asia Extend Swimming Creds with Schooling Partnership
April 20, 2018
Ahead of Tokyo 2020, Dentsu Sports Asia (DSA) has been appointed by The Schooling Company, agent for Singapore’s Olympic swimmer Joseph Schooling, as his commercial partner.
Challenger Insurance Company Dives Into Singapore’s Sponsorship Market
February 9, 2017
The 48th edition of Singapore’s Annual Youth Swimming Championships has bagged a new title sponsor from the insurance sector, racking up yet another deal for a platform that…
Is Another Sponsorship Kerfuffle Brewing For Chinese Swimmer Ning Zetao?
January 11, 2017
Chinese swimming hunk Ning Zetao’s recent lucrative endorsement deal worth over US$1.5m with adidas is likely to get him in hot soup with the nation’s swimming authority.
A Recovery Boost For Singapore Swimming
March 2, 2016
Ahead of Rio2016, the Singapore Swimming Association (SSA) has received a sponsorship boost by securing a three-year deal with Phiten Singapore as its Sports Recovery Partner.
National Transport Operator Backs Singapore's Professional Football League. Why?
February 12, 2016
In its 21st year, the S-League, Singapore’s only professional sports league, has finally secured a three-year media partnership with public transport operator SMRT.
Myanmar’s SEA Games 2017 Campaign Careens To A Standstill Amid Series of Odd Decisions
October 27, 2015
Myanmar’s preparations for the 2017 SEA Games have been dealt an early blow as the Burmese Ministry of Sport has announced that some national sports federations have completely…
FINA Checks In With ANA
July 2, 2015
All Nippon Air (ANA), the long-term official airline partner of the Japanese Swimming Federation (JSF), has secured a four-year sponsorship deal with FINA, the global governing body for…
