Swimming

Chinese Swimmer Wang Shun Becomes Lululemon’s Brand Ambassador In China

March 20, 2026

Lululemon has made Chinese ace swimmer Wang Shun a brand ambassador to ramp up its presence in…

Alibaba Cloud Partners World Aquatics

August 1, 2025

Alibaba Cloud, the digital technology arm of Alibaba Group, has sealed a partnership with World Aquatics,…

Bottega Veneta Partners Chinese Star Swimmer Pan Zhanle

July 21, 2025

Italian maison Bottega Veneta has secured an endorsement deal with ace Chinese swimmer Pan Zhanle. The…

Nongfu Spring Extends World Aquatics Sponsorship Deal

February 27, 2024

Earlier this month, Chinese bottled water brand Nongfu, renewed its deal with the World Aquatics, the…

COVID-19 Outbreak Lands Yet More Body Blows To Asia’s Sporting Calendar

February 29, 2020

There is no respite for the Asian sporting calendar as the COVID-19 outbreak continues to escalate…

Schooling Continues Endorsement Spree, Scores Yakult Deal

May 15, 2018

Probiotics beverage Yakult has bagged a celebrity endorsement with Singapore’s first Olympic Gold medalist Joseph Schooling until 2020.

Dentsu Sports Asia Extend Swimming Creds with Schooling Partnership

April 20, 2018

Ahead of Tokyo 2020, Dentsu Sports Asia (DSA) has been appointed by The Schooling Company, agent for Singapore’s Olympic swimmer Joseph Schooling, as his commercial partner.

Challenger Insurance Company Dives Into Singapore’s Sponsorship Market

February 9, 2017

The 48th edition of Singapore’s Annual Youth Swimming Championships has bagged a new title sponsor from the insurance sector, racking up yet another deal for a platform that…

Is Another Sponsorship Kerfuffle Brewing For Chinese Swimmer Ning Zetao?

January 11, 2017

Chinese swimming hunk Ning Zetao’s recent lucrative endorsement deal worth over US$1.5m with adidas is likely to get him in hot soup with the nation’s swimming authority.

A Recovery Boost For Singapore Swimming

March 2, 2016

Ahead of Rio2016, the Singapore Swimming Association (SSA) has received a sponsorship boost by securing a three-year deal with Phiten Singapore as its Sports Recovery Partner.