Startup

Interior Design Unicorn Livspace Capitalises On Indian Celebrity Power Couple Endorsement

October 25, 2023

Singapore headquartered interior design startup Livspace is milking its A-lister celebrity endorsements with cricket star Virat…

Travel StartUp Emerges In Asia With BWF Deal

March 4, 2020

Map-based, travel startup Stay22 has agreed a deal to become the official travel solutions sponsor for…

Mysterious Chinese Startup Secures Southampton Shirt Deal

May 14, 2019

English Premier League (EPL) club Southampton have announced a Chinese startup, still effectively in stealth phase, as their new main sponsor.

Red Bull Pitches To The Dragons As It Ramps Up In Vietnam

December 6, 2018

The world's leading energy drink Red Bull has begun to increase its presence in Vietnam, but it has drifted away from its usual high-octane portfolio of adrenaline sports…

Dentsu Pushes Sports Tech Growth Ahead Of Tokyo 2020

October 25, 2018

Dentsu - the Japanese media & communications giant - is widening its reach in Japan’s sports industry as it aims to benefit from ensuing data troves and new…

Lupe Fiasco Mashes Music & Martial Arts Content in HK Startup

October 18, 2017

Grammy Award-winning rapper Lupe Fiasco is going into the original content business in Hong Kong and the first cab off the rank is an 'interesting' genre mash-up!

Brand Dhoni Still Going Strong; Scores Endorsement With Aussie VC Firm

July 22, 2016

Indian cricket veteran Mahendra Singh Dhoni, who captains the national limited-overs teams, will become the global brand ambassador for Secured Venture Capital, an Australia-based VC firm led by…

Reliance Entertainment Flexes Ambitiously In India’s Mobile Gaming Market

April 27, 2016

With mobile gaming on the rise in India, Reliance Entertainment is slated to focus on the booming homegrown industry and invest in 20 gaming start-ups this year.

Emerging Delivery Startup Gets A Lift From TV Star

February 16, 2016

Transportation and food delivery services app Jugnoo has sealed a deal with leading television anchor and actor Saumya Tandon as its brand ambassador.

Kerala Leads The Mobile Movie Games Race In India

May 30, 2014

With one of the highest smartphone user demographics in the nation and a flourishing film industry, Kerala is set to become the hotspot for creating movie-based mobile games…