Star India (Hotstar)

Netflix Poised To Invest US$400m For Indian Content

December 6, 2019

Netflix has major plans for India, with CEO Reed Hastings saying yesterday that the OTT platform…

IPL Continues To Be Asia’s Biggest Sporting Property With US$6.8b Valuation

October 1, 2019

The total value of the Indian Premier League (IPL) has increased by 13.5 per cent from US$5.9 billion to US$6.8 billion in 2019, according to a report from…

Video Streamer Hotstar Finally Ramps Up Its Original Content Slate

March 12, 2019

Fox's Indian streamer Hotstar is building on its homegrown original content offerings, including local remakes of BBC shows The Office and Criminal Justice.

Netflix Pushes For Growth In India

October 30, 2018

Netflix’s Chief Content Officer Ted Sarandos says the global streaming giant is planning an aggressive push into the Indian market, an effort that will involve increased original production…

Report: IPL 2018 Brand Value Rises By A Billion To US$6.3B

August 9, 2018

The brand value of the Indian Premier League (IPL) has reported a 19% rise to US$6.3 billion in 2018 after an independent valuation.

IPL Dazzles With VR Treatment

January 22, 2018

Star India is gearing up to livestream Vivo Indian Premier League (IPL) in virtual reality (VR) mode on Hotstar to heighten fan engagement.

Indian Premier League Study Proves Smart Activation Planning Outsmarts Big Spend

June 9, 2016

Despite well-documented scandals in the IPL - and the suspension of some of its celebrated teams - the just-concluded 2016 edition has clearly maintained its huge brand appeal…

Star India Snaps Up Majority Ownership In Pro Kabaddi League

April 27, 2015

Following Pro Kabbadi League’s unexpected successful debut season last year, Star India has acquired a 74% stake in Mashal Sports, the company behind the 8-city based franchise tournament.