May 5, 2021
With the Indian Premier League 2021 suspended due to the spike in COVID-19 cases, in the…
March 18, 2020
The Indian Premier League (IPL) could be facing a loss of over US$600m of revenues if…
January 22, 2018
Star India is gearing up to livestream Vivo Indian Premier League (IPL) in virtual reality (VR) mode on Hotstar to heighten fan engagement.
March 27, 2017
Not many would have expected Kabaddi to be a blockbuster in India’s sports industry but the Pro Kabaddi League (PKL) will see principal owner Star India doubling its…
March 7, 2017
Oppo Mobile is poised to replace broadcasting giants Star India as the official sponsor of the Indian cricket team from April, winning the five-year rights package for a…
February 16, 2017
The Board of Control for Cricket In India (BCCI) is poised for a bumper windfall of at least US$80.3m as the coveted national team sponsorship rights are up…
August 31, 2016
Digital content partnerships in India have been in the spotlight this week with two major deals announced, by OTT player Hooq and perennial social platform Twitter.
May 23, 2016
With India’s domestic football on the crossroads, the All India Football Federation (AIFF) and its chief commercial partner IMG-Reliance has finally revealed plans of ditching the Indian League…
February 4, 2016
Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…
January 25, 2016
The blurring lines between the cinema industry and professional sport continues in India as Star Sports Pro Kabbadi snags 31-year-old actor Rana Daggubati as its latest brand ambassador.