January 11, 2017
Chinese swimming hunk Ning Zetao’s recent lucrative endorsement deal worth over US$1.5m with adidas is likely to get him in hot soup with the nation’s swimming authority.
November 7, 2016
At the tail end of his career, boxing superstar Manny Pacquiao has finally scored a new sporting partnership deal with Chinese sports major Anta, after he was dropped…
October 7, 2016
Italian racing bicycle brand Colnago is poised to sponsor TJ Sport-Lampre’s team with bicycles from next year as a way to break into China’s nascent cycling scene.
September 19, 2016
Indian cricket’s golden boy Virat Kohli has bagged yet another lucrative brand endorsement; but this one is going to be more of a challenge than previous partnerships.
August 22, 2016
With powerhouse Chennai Super Kings serving a two-year suspension from the IPL, a new T20 cricket tournament - the Tamil Nadu Premier League (TNPL) - has filled the…
August 2, 2016
Taiwanese bicycle manufacter Merida, the second largest in its category, is set to partner the first Middle Eastern pro-cycling team as their title sponsor and official equipment supplier,…
July 29, 2016
While cricket and to a lesser extent football has flourished in India, rugby has never been much of an attraction in the nation’s sporting scene, however things look…
July 28, 2016
With Baseball cementing its status as the most popular sport in Japan, some of the nation’s biggest corporate players - in gaming, sports nutrition, real estate, restaurant operations…
June 29, 2016
German sports brand Adidas is poised to collaborate with Chinese conglomerate Wanda, which includes an exclusive sponsorship deal for the two Ironman triathlon events in China, as it…
June 16, 2016
Gurgaon-based real estate group Count Homestead India, which has named one of its upcoming developments 'Ballet by Sharapova', will stick by the Russian tennis star, despite her two-year…