November 10, 2017
Building on an umbrella sponsorship deal with La Liga which began last year, Malaysia's tourism body has now struck another Hispanic deal by signing the Barcelona striker -…
July 5, 2016
The Spanish premier football platform, La Liga - which boasts the troika of FC Barcelona, Real Madrid and Atletico Madrid - has its eyes on India’s emerging football…
May 27, 2016
While many Asian tourist boards measure themselves on archaic metrics, Tourism Malaysia has sealed a multi-dimensional deal with La Liga to stay ahead in a heavily competitive tourism…
October 13, 2015
Japanese fifth largest car maker Mazda (7261.T) is reportedly slated to replace BBVA as the title sponsor of Spain’s La Liga.
April 28, 2015
Spain’s elite club football league La Liga, which boasts perennial European powerhouses FC Barcelona and Real Madrid, has agreed a regional sponsorship deal with China’s Snow Beer.
March 27, 2015
In the past decade, we have witnessed the rise of global online gambling companies sponsoring football clubs in the major leagues of the world, particularly the English Premier…
March 4, 2014
La Liga highflier Atletico Madrid, who are still in the race for the domestic league title and Champions League honours, has renewed its primary sponsorship deal with the…
January 16, 2014
The Spanish La Liga football authorities have unveiled the LFP World Challenge, an ambitious series of pre-season tournaments, to raise their brand awareness and compete with the likes…
April 9, 2012
Chinese telecommunications company Huawei has become a major sponsor of Spanish La Liga side Atletico Madrid.
July 21, 2010
William Hill is in danger of losing its shirt sponsorship of Spanish La Liga side Malaga FC based on religious concerns of the clubs new owner.