South Korea

Korea Flexes Its Soft Power Might With Thai Cinema Collaboration

June 2, 2015

Korea film giant CJ Entertainment has announced plans to co-produce a slew of 10 films in the next three years with Thailand's Major Cineplex Group.

Kookmin Boost Korean Bobsleigh & Skeleton National Teams In Difficult Market

May 12, 2015

Ahead of the PyeongChang Winter Olympics in 2018, the Korean Bobsleigh and Skeleton Federation has secured a three-year sponsorship deal with domestic bank KB Financial Group to boost…

Kiwi Rugby Keen To Attract Asian Sponsorship Dollars

April 23, 2015

New Zealand Rugby, the national sports association, is on the hunt for Asian corporate sponsors; banking on the publicity hype behind Japan hosting the Rugby World Cup 2019…

ASN INTERVIEW: Nestle (Asia) still a cautious investor in non-traditional media

April 10, 2015

Swiss-based FMCG giant Nestle spent USD3.12b^ in global advertising for 2013, yet its management is still getting to grips with some variants of non-traditional communications in Asia.

World Taekwondo Federation (WTF) Secures Record Sponsorship

April 9, 2015

The World Taekwondo Federation (WTF) has secured an unprecedented global sponsorship deal with Korean construction company Booyoung Group.

PyeongChang Sponsorship Woes Get Minor Reprieve With Samsung Partnership

April 7, 2015

Local organisers of PyeongChang’s 2018 Winter Olympics have secured a domestic deal, worth USD92.2m from Samsung Group.

Korean Air Flies in Much-needed Sponsorship Aid for Underperforming Pyeongchang

March 18, 2015

Korean Air has signed on as an official tier one partner for the 2018 Olympic and Paralympic Games in Pyeongchang.

Kim Soo Hyun Continues Rising In The Endorsement Race

March 9, 2015

The 27-year-old Hallyu star, who had a string of television drama hits in Moon Embracing The Sun and My Love From The Star, has become the global ambassador…