South Korea

More Asian Sponsorship Investment In the EPL

August 10, 2015

Ahead of Manchester City’s 2015/16 English Premier League campaign, which begins with an away fixture against West Bromwich Albion, the Sheikh Mansour owned football club has secured a…

Doosan Renews Long-standing Open Championship Partnership

July 16, 2015

Korean conglomerate Doosan, which specialises in infrastructure support business, has renewed its sponsorship of the Open Championship until 2019.

KIA Continues Backing Asian Basketball Scene

June 26, 2015

Korean automotive behemoth KIA Motors have secured a deal as the presenting partner of this year’s FIBA Asia Championship and FIBA Asia Women's Championship.

Nepa Buys Into The iKON Hype

June 16, 2015

The much anticipated debut album from YG Entertainment’s iKON has been in the pipeline for the past two years, seemingly an eternity in the K-pop world…However, the savvy…

China Gets Tougher On Reality TV; Strong Revenue Decline Forecast

June 3, 2015

China's state media watchdog, SAPPFRT, will embark on a slew of new regulations for Reality TV shows which will have an impact on the supply of platforms for…

Korea Flexes Its Soft Power Might With Thai Cinema Collaboration

June 2, 2015

Korea film giant CJ Entertainment has announced plans to co-produce a slew of 10 films in the next three years with Thailand's Major Cineplex Group.

Kookmin Boost Korean Bobsleigh & Skeleton National Teams In Difficult Market

May 12, 2015

Ahead of the PyeongChang Winter Olympics in 2018, the Korean Bobsleigh and Skeleton Federation has secured a three-year sponsorship deal with domestic bank KB Financial Group to boost…

Kiwi Rugby Keen To Attract Asian Sponsorship Dollars

April 23, 2015

New Zealand Rugby, the national sports association, is on the hunt for Asian corporate sponsors; banking on the publicity hype behind Japan hosting the Rugby World Cup 2019…

ASN INTERVIEW: Nestle (Asia) still a cautious investor in non-traditional media

April 10, 2015

Swiss-based FMCG giant Nestle spent USD3.12b^ in global advertising for 2013, yet its management is still getting to grips with some variants of non-traditional communications in Asia.