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South Korea
Native Ad Spend Poised For An Almost 200% Growth In Asia Pacific
December 21, 2015
Spend on native advertising in Asia Pacific is expected to almost double over the next three years to USD16.9b, according to a report by Adyoulike, Europe’s leading native ad…
K-Pop Continues To Bank On Cosmetic Endorsements
December 3, 2015
Despite the proliferation of beauty vloggers becoming a major trend in Asia, Hallyu endorsements continue being the go-to-choice for South Korean beauty brands with an eye on global…
Korean MLB Star Hyun-jinRyu Pitches In As 2018 PyeongChang Ambassador
December 1, 2015
The PyeongChang Organising Committee for 2018 Olympic and Paralympic Winter Games (POCOG) have secured the services of Major League Baseball (MLB) star Hyun-jin Ryu as an Honorary Ambassador.
KBO Club Heroes Avoids Controversy, Plumps For Familiarity With Nexen Tires Deal
November 5, 2015
Seoul-based Korea Baseball Organization (KBO) club Heroes, which has been without a naming rights sponsor for the past 18 months, has secured a deal with its last sponsor…
Lee Min Ho Plugs Ferrero Rocher As The Confectionery Giant Expands In Asia
October 6, 2015
Popular Korean actor Lee Min Ho, 28, will helm endorsement duties for Italian chocolate confectionery brand Ferrero Rocher in the Korean market.
Money Lender Backlash Responsible For Korean Actress Severing Endorsement Ties With Financial Group
September 25, 2015
Korean actress Ko So Young, 42, has apologised for a recent commercial she filmed for J Trust Group, a Japanese financial company, and has ended her commercial ties…
Celebrity Endorsements Hold Little Sway In Asia; Celebs Experience More Social Backlash
September 8, 2015
Celebrity endorsement may well attract huge backing in many Asian markets but there are cracks appearing in the medium with celebrities being implicated in corporate wrongdoings across many…
Football Hipsters’ Choice Flexes Its Commercial Nous In Asia
August 18, 2015
Bundesliga’s Borussia Dortmund (BVB), touted as the du jour football club for hipsters, has renewed its sponsorship deal with Korean tyre manufacturer Hankook for a further two years.
New K-Pop Band Strikes Fried Chicken Endorsement Lottery
August 14, 2015
MBK Entertainment’s all-girl band DIA has nabbed a major brand endorsement deal even before its debut later this month.
The Undisputed EPL Sponsorship Kings Bag a Digital Giant in Korea
August 12, 2015
Manchester United has cemented itself as the undisputed Sponsorship power broker in Asia thanks to a fresh deal with a Korean online games developer and publisher.
