South Korea

Challenger Korean Tyre Brand Lured By Europe Again, Leaving Asian Back-door Open to Competitors

May 12, 2016

Ahead of the Champions League final, Korean tyremaker Hankook has secured a sponsorship deal with European football giant Real Madrid, joining a coterie of Asian sponsors at the…

K-Drama Heartthrob Turns Captain For Jeju Air

May 4, 2016

Song Joong-ki, the hero in blockbuster Korean soap ‘Descendants of the Sun’, has scored yet another lucrative endorsement deal for his burgeoning coffers.

Koreans Are Gluttons For Online Video: Lessons For Brands

April 29, 2016

With the ubiquity of multi-screens and the value of online video in the Asia-Pacific market, Google has zeroed in on one of the biggest video consumption markets, South…

Ali Music Partners Korea's SM Entertainment

February 15, 2016

Alibaba Group has acquired a 4% stake in leading Korean entertainment network, S.M. Entertainment in a deal worth USD29.8m.

Korean Tourism Finally Gets on Board Pyeongchang 2018 Bandwagon

December 22, 2015

Pyeongchang 2018 has signed a Memorandum of Understanding (MoU) with the Korea Tourism Organisation (KTO) to establish a partnership with the tourism industry and help promote the Winter…

Native Ad Spend Poised For An Almost 200% Growth In Asia Pacific

December 21, 2015

Spend on native advertising in Asia Pacific is expected to almost double over the next three years to USD16.9b, according to a report by Adyoulike, Europe’s leading native ad…

K-Pop Continues To Bank On Cosmetic Endorsements

December 3, 2015

Despite the proliferation of beauty vloggers becoming a major trend in Asia, Hallyu endorsements continue being the go-to-choice for South Korean beauty brands with an eye on global…

Korean MLB Star Hyun-jinRyu Pitches In As 2018 PyeongChang Ambassador

December 1, 2015

The PyeongChang Organising Committee for 2018 Olympic and Paralympic Winter Games (POCOG) have secured the services of Major League Baseball (MLB) star Hyun-jin Ryu as an Honorary Ambassador.

KBO Club Heroes Avoids Controversy, Plumps For Familiarity With Nexen Tires Deal

November 5, 2015

Seoul-based Korea Baseball Organization (KBO) club Heroes, which has been without a naming rights sponsor for the past 18 months, has secured a deal with its last sponsor…