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South Korea
Popular Korean Digital Comics Platform Ventures Into US
September 2, 2016
Line Webtoon, which is owned by South Korea’s online search engine Naver, is looking to produce TV and movie adaptations of its most popular digital comics in U.S.
Leading Korean Conglomerate Likely To Scale Back Spend As New Drama Unfolds in North Asia
August 24, 2016
Korean conglomerate Lotte Group has found itself neck-deep in the controversial THAAD missile crisis between South Korea and China, a catch-22 which will certainly have an impact on…
Girls’ Generation Member Social Media Faux Pas May Result In Endorsement Boycotts
August 19, 2016
Girls’ Generation member Tiffany is facing a backlash in Korea from fans and brands alike after a recent social media controversy.
Will Hallyu Pay The Price For Korea-China Missile Shield Spat?
August 5, 2016
The THAAD missile-shield fallout between South Korea and China might affect the former’s entertainment content export to its biggest market.
Challenger Korean Tyre Brand Splashes On Two European Football Partnerships: Category Continues To Neglect Asian Market
July 21, 2016
Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min in its books.
Challenger Korean Tyre Brand Splashes On Two European Club Football Partnerships; Category Continues To Neglect Asian Market
July 21, 2016
Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min on its books.
Partnerships in ASEAN eSports Hint That Industry is Ready to Unlock 660m Audience
June 21, 2016
While South Korea and China dominate the eSports economy in Asia, there are glimmers of a sea change in South-East Asia, including an outlier sponsorship deal in Malaysia…
Asia's Euro 2016 Partners Get B- For Activation Efforts (in Asia)
June 10, 2016
Euro 2016 is poised to consolidate its position as the world’s third most watched TV sporting event with a record-breaking viewership, especially in Asia, as China, Indonesia and…
Aussie Wine Partners Manchester City With An Eye On The Chinese Market
May 31, 2016
Wolf Blass, one of Treasury Wine Estate (TWE)’s flagship brands, has become Manchester City's official wine partner for Asia, the Middle East, Africa and Mexico.
Asian Tourism Body Looks Beyond Spots & Dots To Bag European League Partnership
May 27, 2016
While many Asian tourist boards measure themselves on archaic metrics, Tourism Malaysia has sealed a multi-dimensional deal with La Liga to stay ahead in a heavily competitive tourism…
