South Korea

Ramsay Faces The Heat For Endorsing Weak Korean Brew

November 26, 2017

British chef Gordon Ramsay is known for his impeccable taste and surly screen persona but his latest beer endorsement in South Korea is not going down well there.

Airbnb Strikes 2018 PyeongChang Winter Olympics Deal…But Where Are The Bookings?

November 24, 2017

In a first for the crowd accommodation platform, Airbnb has moved into sports marketing in Asia as the official accommodation partner of next year’s Winter Olympic Games in…

Report: The State of Mobile Gaming Marketing Reveals Vietnam's Potential

November 24, 2017

Mobile gaming is emerging as an important campaign platform for marketers in Asia Pacific, showing strong growth in revenues and audiences, according to a recent report from AppsFlyer.

CJ Entertainment Pushes Global Agenda

September 17, 2017

South Korean film giant CJ Entertainment is poised to produce at least 20 titles in more than 10 languages, beginning in 2020.

Financial Groups Profit from Korean Womens Golf Sponsorship

August 17, 2017

Golf and the financial industry have always been a great fit, and this is the case for the South Korean Womens golf scene who have enjoyed years of…

Football Clubs Propel eSports Growth

April 3, 2017

European football clubs are actively moving into the eSports landscape and have signed professional gamers to represent them in both domestic and international gaming competitions.

Japanese Investment Giant Pitches In With World Baseball Classic

February 27, 2017

Nomura Securities, a subsidiary of Japanese investment giant Nomura Holdings, has become a first-time Global Sponsor of the 2017 World Baseball Classic, according to a company statement.

Huawei Gets Busy For 2018 PyeongChang Winter Olympics

February 14, 2017

With less than a year left for the PyeongChang Winter Olympics, Chinese telco giant Huawei has started work on the fixed-line network infrastructure.

AirAsia Finally Boards The K-Wave Flight

September 16, 2016

Following Air Asia’s high profile collaboration with South Indian superstar Rajnikanth for his recent blockbuster Kabali, the airline is finally ready to board the K-wave bandwagon.

Standard Chartered Leverages Liverpool Sponsorship With Virtual Reality

September 8, 2016

Global sports and entertainment marketing agency Octagon has pioneered a virtual reality (VR) activation for Standard Chartered Bank’s major sponsorship deal with Liverpool FC.