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South Korea
TikTok Spotlight Uncovers Asian Indie Musical Acts
April 10, 2019
Short video app TikTok recently launched an in-app talent search program to discover indie musicians in South Korea and Japan, following success with a similar campaign on Douyin…
Asia Races Ahead To Host 2032 Summer Olympics
February 23, 2019
Indonesia has entered the race for the 2032 Olympic and Paralympic Games after submitting an official bid to host the multi-sport event.
Viacom Aims To Scale Back In China
January 16, 2019
Viacom is considering selling off majority control of its TV operations in China, a move echoing its ownership structure across the region.
South Korean Govt Crackdown On Misleading Instagram Ads
September 11, 2018
South Korea's Fair Trade Commission (FTC) is stepping up efforts to investigate illegal advertisements by Korean influencers on Instagram—the second most popular social platform in the nation— to…
South Korean Top 5 Chaebol Breaks Out Of Asia
August 23, 2018
One of South Korea’s largest chaebols (family-controlled conglomerate) and a regular supporter of sports inside South Korea, has made a landmark, three-year deal with Spanish football giant Barcelona.
Report: Asian Content Production Spend Rises 80%
July 13, 2018
Production spend by online video companies in East and South Asia grew by some 80% last year, driven by competition between platforms for local series and movies, according…
Hyundai Builds Brand Equity With Chelsea: Reinforcing Resurgent Asian Portfolio
May 16, 2018
Chelsea FC's commercial coffers are brimming after its latest sleeve sponsorship deal with South Korean auto giant, Hyundai. The deal represents an interesting signal to ASN's analysts and…
What Is The Significance of Kookmin Bank's Tie-Up with K-Pop’s BTS ?
March 22, 2018
Kookmin Bank (KB) is all set to win the hearts of South Korean millennials with their latest marketing campaign featuring popular K-pop boy band BTS.
Edgy Run It Campaign from Nike Korea Sets New Bar
February 1, 2018
Wieden+Kennedy's latest Nike "Run It" campaign for the South Korean market has set a new bar for branded content from an apparel brand as it targets the nation’s…
Shinhan Bank Surprises With Record-Breaking Korean Baseball Deal
January 16, 2018
South Korea’s elite baseball league, KBO League, has pocketed a record-breaking title sponsorship deal with Shinhan Bank.
