South Korea

Korea's K League Resumption Attracts New Global Audiences

April 30, 2020

South Korea experienced one of the worst early outbreaks of COVID-19 outside China, forcing the country’s…

COVID-19 Outbreak Lands Yet More Body Blows To Asia’s Sporting Calendar

February 29, 2020

There is no respite for the Asian sporting calendar as the COVID-19 outbreak continues to escalate…

Report: South Korean Ad Market Tipped To Grow 5.5%

February 22, 2020

Despite the global recession and trickling domestic economic growth, the South Korean ad market is forecast…

Parasite Fever Hits Major South Korean Brands

February 16, 2020

Following the landmark Oscars to Bong Joon-Ho’s movie Parasite, several South Korean brands are celebrating the…

Korea Football Association’s Annual Sponsorship Revenue Grows By 15%

January 24, 2020

The Korea Football Association’s (KFA) annual sponsorship income is set to hit almost US$34m following its…

Nike Signals Huge Esports Intent In Asia

January 18, 2020

Nike has signed an exclusive apparel partnership with South Korean based global esports organisation, T1 Entertainment…

Gojek Backed OTT Platform Goplay Taps On Kdrama Popularity For Original Content

November 29, 2019

An Indonesian remake of South Korean hit TV series Tunnel will be one of the first…
FC Barcelona Sebang Battery

Korean Battery Surprises With Barcelona Deal To Up Sales In SEA

October 15, 2019

South Korean automobile and industrial batteries manufacturer Sebang has become a regional partner of FC Barcelona in a deal reportedly worth US$2m.
Superbloke Manchester City

Blockchain First: Superbloke Game Raises Profile With Manchester City

August 27, 2019

South Korean sports service developer Superbloke has become Manchester City’s first Blockchain-based Gacha partner in a regional deal.
China 2023 AFC Asia Cup

China Likely To Host 2023 AFC Asian Cup

May 16, 2019

China has been all but confirmed as the hosts for the 2023 AFC Asian Cup football tournament after its only bidding rival, South Korea, withdrew from the bidding…