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South Korea
Fila Smashes Korean Volleyball Sponsorship Deal
September 10, 2020
Global sports brand Fila has sealed a deal to sponsor the Korea Volleyball Federation, replacing long-term…
South Korean Stadiums Return To Empty Stands As COVID-19 Surges
August 20, 2020
Less than a month after welcoming fans back to stadiums, professional sports teams in Seoul and…
Asian Banks Leverage Esports Popularity With Sponsorship Deals
August 8, 2020
Esports has become the latest route to engage Gen Z audiences in Asia as banks in…
South Korean Baseball Struggles With Loss of Gate Revenue
June 19, 2020
South Korean baseball was one of the first sporting leagues to resume after the COVID-19 enforced…
BMW Ramps Up Global Esports Sponsorship Portfolio
April 30, 2020
BMW is ramping up its presence in global esports and has announced a partnership with five…
Korea's K League Resumption Attracts New Global Audiences
April 30, 2020
South Korea experienced one of the worst early outbreaks of COVID-19 outside China, forcing the country’s…
COVID-19 Outbreak Lands Yet More Body Blows To Asia’s Sporting Calendar
February 29, 2020
There is no respite for the Asian sporting calendar as the COVID-19 outbreak continues to escalate…
Report: South Korean Ad Market Tipped To Grow 5.5%
February 22, 2020
Despite the global recession and trickling domestic economic growth, the South Korean ad market is forecast…
Parasite Fever Hits Major South Korean Brands
February 16, 2020
Following the landmark Oscars to Bong Joon-Ho’s movie Parasite, several South Korean brands are celebrating the…
Korea Football Association’s Annual Sponsorship Revenue Grows By 15%
January 24, 2020
The Korea Football Association’s (KFA) annual sponsorship income is set to hit almost US$34m following its…
