South Korea

Fila Smashes Korean Volleyball Sponsorship Deal

September 10, 2020

Global sports brand Fila has sealed a deal to sponsor the Korea Volleyball Federation, replacing long-term…

South Korean Stadiums Return To Empty Stands As COVID-19 Surges

August 20, 2020

Less than a month after welcoming fans back to stadiums, professional sports teams in Seoul and…

Asian Banks Leverage Esports Popularity With Sponsorship Deals

August 8, 2020

Esports has become the latest route to engage Gen Z audiences in Asia as banks in…

South Korean Baseball Struggles With Loss of Gate Revenue

June 19, 2020

South Korean baseball was one of the first sporting leagues to resume after the COVID-19 enforced…

BMW Ramps Up Global Esports Sponsorship Portfolio

April 30, 2020

BMW is ramping up its presence in global esports and has announced a partnership with five…

Korea's K League Resumption Attracts New Global Audiences

April 30, 2020

South Korea experienced one of the worst early outbreaks of COVID-19 outside China, forcing the country’s…

COVID-19 Outbreak Lands Yet More Body Blows To Asia’s Sporting Calendar

February 29, 2020

There is no respite for the Asian sporting calendar as the COVID-19 outbreak continues to escalate…

Report: South Korean Ad Market Tipped To Grow 5.5%

February 22, 2020

Despite the global recession and trickling domestic economic growth, the South Korean ad market is forecast…

Parasite Fever Hits Major South Korean Brands

February 16, 2020

Following the landmark Oscars to Bong Joon-Ho’s movie Parasite, several South Korean brands are celebrating the…

Korea Football Association’s Annual Sponsorship Revenue Grows By 15%

January 24, 2020

The Korea Football Association’s (KFA) annual sponsorship income is set to hit almost US$34m following its…