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South Korea
South Korean Arm Of Fast Food Giant Cooks Up NFT
July 29, 2021
The South Korean arm of KFC has signed a memorandum of understanding (MOU) with entertainment and…
Oakley Grows Asian Sponsorship Investment 11x Year-on-Year
July 1, 2021
The American eyewear brand Oakley has charged out of the blocks in 2021 with spending levels…
South Korean White Goods Brand Follows MNCs To Endorse BTS
March 17, 2021
The relatively unknown South Korean air purifier brand Coway has secured a global endorsement deal with…
Netflix Continues To Localise; Invests US$500m into South Korean Content
February 25, 2021
Netflix are poised to invest almost US$500m this year on films and television series produced in…
Red Bull Returns To Esports In Asia After A Quiet 2019
December 4, 2020
Red Bull and South Korean esports team T1 have secured a multi-year partnership, which includes content…
Fila Smashes Korean Volleyball Sponsorship Deal
September 10, 2020
Global sports brand Fila has sealed a deal to sponsor the Korea Volleyball Federation, replacing long-term…
South Korean Stadiums Return To Empty Stands As COVID-19 Surges
August 20, 2020
Less than a month after welcoming fans back to stadiums, professional sports teams in Seoul and…
Asian Banks Leverage Esports Popularity With Sponsorship Deals
August 8, 2020
Esports has become the latest route to engage Gen Z audiences in Asia as banks in…
South Korean Baseball Struggles With Loss of Gate Revenue
June 19, 2020
South Korean baseball was one of the first sporting leagues to resume after the COVID-19 enforced…
BMW Ramps Up Global Esports Sponsorship Portfolio
April 30, 2020
BMW is ramping up its presence in global esports and has announced a partnership with five…
