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South Korea
South Korean OTT Coupang Play Partners Bundesliga International
December 7, 2023
Leading South Korean OTT platform Coupang Play has secured a long-term partnership with Bundesliga International from…
South Korean Carmaker Kia Backs Korean Esports National Team
July 19, 2023
South Korean automotive giant Kia has secured a sponsorship deal with the Korea Esports Association (KeSPA).…
Hankook Renews MLB Deal
April 20, 2023
South Korean tyre giant Hankook has renewed its deal with Major League Baseball (MLB). It will…
South Korean Instant Food Giant Snaps Up Global Deal With Lakers
October 1, 2021
South Korea’s FMCG food giant CJ CheilJedang Corporation has scored a landmark global sponsorship deal with NBA team…
South Korea’s Artify Poised To Shake Up Asian Music Industry With NFTs
August 31, 2021
With the rise of NFTs in the art world, it was only a matter of when…
South Korean Arm Of Fast Food Giant Cooks Up NFT
July 29, 2021
The South Korean arm of KFC has signed a memorandum of understanding (MOU) with entertainment and…
Oakley Grows Asian Sponsorship Investment 11x Year-on-Year
July 1, 2021
The American eyewear brand Oakley has charged out of the blocks in 2021 with spending levels…
South Korean White Goods Brand Follows MNCs To Endorse BTS
March 17, 2021
The relatively unknown South Korean air purifier brand Coway has secured a global endorsement deal with…
Netflix Continues To Localise; Invests US$500m into South Korean Content
February 25, 2021
Netflix are poised to invest almost US$500m this year on films and television series produced in…
Red Bull Returns To Esports In Asia After A Quiet 2019
December 4, 2020
Red Bull and South Korean esports team T1 have secured a multi-year partnership, which includes content…
