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South Korea
Korean Brands Slash Advertisng Budgets
October 22, 2008
Companies in Korea have responded to the economic downturn by slashing their advertising budgets across all forms of media. According to the nation’s advertising association, spending has been…
CORPORATE SCANDAL SEES STX MOVE AWAY FROM KOREAN SPONSORSHIP
November 28, 2007
Korean construction company STX has stepped away from major sponsorship negotiations of Korean professional baseball team, the Hyundai Unicorns.
ADIDAS AND NIKE HEAD TO HEAD IN KOREA
November 8, 2007
German footwear brand adidas AG is keen to step in and take Nike's sponsorship of the Korean Football Association when the current deal expires at the end of…
