South Korea

IMG underwrites Asia's First PGA Champions Tour Event

June 12, 2009

Media, sports and entertainment company IMG has agreed to underwrite the first ever PGA Champions Tour event to be held in Asia. The seniors competition will be held…

Korea Sailing Federation Hosts International Regatta

October 24, 2008

The Korea Sailing Federation is the major sponsor of the Korea Cup International Yacht Race, which began this week in Pohang, Korea. The race will take teams from…

Korean Brands Slash Advertisng Budgets

October 22, 2008

Companies in Korea have responded to the economic downturn by slashing their advertising budgets across all forms of media. According to the nationâ€™s advertising association, spending has been…

CORPORATE SCANDAL SEES STX MOVE AWAY FROM KOREAN SPONSORSHIP

November 28, 2007

Korean construction company STX has stepped away from major sponsorship negotiations of Korean professional baseball team, the Hyundai Unicorns.

ADIDAS AND NIKE HEAD TO HEAD IN KOREA

November 8, 2007

German footwear brand adidas AG is keen to step in and take Nike's sponsorship of the Korean Football Association when the current deal expires at the end of…