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South Korea
QPR Builds on Asian Roots with an ASEAN Tour and Sponsor Outreach in Korea
June 26, 2012
Tony Fernandes, the owner of English Premier League club Queens Park Rangers, is looking to build on the club's new Asian roots by reaching out to markets that…
ASN INTERVIEW: Steve Dainton of the ITTF
May 14, 2012
ASN caught up with Steve Dainton, Marketing Director of the International Table Tennis Federation (ITTF) based in Singapore, to talk about his perspectives on table tennis, sports and…
AirAsia X sponsors Korean boy band
November 14, 2011
Air Asia X has become the official airline sponsor of Korean boy bad, 2PM’s concert in Kuala Lumpur that will be held at Stadium Negara later this month.
Hyundai Oilbank becomes K-League sponsor
February 28, 2011
Korean, petroleum and refinery company, Hyundai Oilbank, has become the title sponsor of the Korean soccer league, the K-League. As the naming rights sponsor, Hyundai Oilbank will receive…
Johnson & Johnson Sponsor Seoul vs Hong Kong Rugby
August 27, 2009
Johnson & Johnson is the sponsor of a face-off between Hong Kong and South Korean rugby teams this weekend in Seoul.
IMG underwrites Asia's First PGA Champions Tour Event
June 12, 2009
Media, sports and entertainment company IMG has agreed to underwrite the first ever PGA Champions Tour event to be held in Asia. The seniors competition will be held…
Korea Sailing Federation Hosts International Regatta
October 24, 2008
The Korea Sailing Federation is the major sponsor of the Korea Cup International Yacht Race, which began this week in Pohang, Korea. The race will take teams from…
Korean Brands Slash Advertisng Budgets
October 22, 2008
Companies in Korea have responded to the economic downturn by slashing their advertising budgets across all forms of media. According to the nation’s advertising association, spending has been…
CORPORATE SCANDAL SEES STX MOVE AWAY FROM KOREAN SPONSORSHIP
November 28, 2007
Korean construction company STX has stepped away from major sponsorship negotiations of Korean professional baseball team, the Hyundai Unicorns.
ADIDAS AND NIKE HEAD TO HEAD IN KOREA
November 8, 2007
German footwear brand adidas AG is keen to step in and take Nike's sponsorship of the Korean Football Association when the current deal expires at the end of…
