South Korea

Korean Actor Won Bin Spreads Some Christmas Joy

December 27, 2013

The 36-year-old thespian, a brand ambassador for Tong Yang Life Insurance Company (082640.KS), recently led a charity drive in a foundation shelter for cancer-stricken children.

Hallyu It Girl Clara Scores MTG Deal

November 28, 2013

Clara, who became a global YouTube sensation earlier this year, with her acrobatic pitching in a baseball game’s opening ceremony, is the latest brand ambassador for Korean cosmetic…

Tencent Secures Partnership With Chinese Olympic Committee

November 18, 2013

Ahead of the 2014 Winter Olympics in Sochi next February, Shenzen-based online media giant Tencent has sealed an eight-year sponsorship deal with the Chinese Olympic Committee (COC).

Swansea AFC Scores LG Electronics Deal

October 14, 2013

Wales-based English Premier League team, Swansea AFC, has secured a sponsorship deal with Korean conglomerate LG Electronics.

TVN Gambles On Clara’s Like A Virgin

October 8, 2013

Korean broadcaster tvN will launch 27-year-old Clara’s own reality show, Like A Virgin, in October through OnStyle, one of their sister channels.

Kim Woo Bin Scores For Diadora

September 12, 2013

Upcoming Korean model turned actor, Kim Woo Bin, 24, has sealed an endorsement deal with Italian sports brand Diadora.

Manchester United Wraps Up Another Tyre Deal

August 29, 2013

Federal Corporation, a leading Taiwanese tyre manufacturer, has become the latest company to seal a three-year partnership deal with the English Premier League football giant.

Song Joong Ki Drives Instant Sales for Samsonite & Others

August 12, 2013

South Korean Song Joong Ki, 27, first became popular as the lead actor in the period TV drama Sungkyunkwan Scandal and variety show Running Man. He has now…

Goldwin Korea sponsors Mountaineering and Climbing Federation

December 20, 2012

The licensee of leading outdoor brand, The North Face in Korea, Goldwin Korea, has become a major sponsor of the International Mountaineering and Climbing Federation (UIAA) and will…