South Korea

Kim Woo Bin Scores For Diadora

September 12, 2013

Upcoming Korean model turned actor, Kim Woo Bin, 24, has sealed an endorsement deal with Italian sports brand Diadora.

Manchester United Wraps Up Another Tyre Deal

August 29, 2013

Federal Corporation, a leading Taiwanese tyre manufacturer, has become the latest company to seal a three-year partnership deal with the English Premier League football giant.

Song Joong Ki Drives Instant Sales for Samsonite & Others

August 12, 2013

South Korean Song Joong Ki, 27, first became popular as the lead actor in the period TV drama Sungkyunkwan Scandal and variety show Running Man. He has now…

Goldwin Korea sponsors Mountaineering and Climbing Federation

December 20, 2012

The licensee of leading outdoor brand, The North Face in Korea, Goldwin Korea, has become a major sponsor of the International Mountaineering and Climbing Federation (UIAA) and will…

Two South Korean companies sign deals with Bundesliga club

August 1, 2012

German professional men soccer club Hamburger SV has secured to new sponsors during its tour of South Korea.

QPR Builds on Asian Roots with an ASEAN Tour and Sponsor Outreach in Korea

June 26, 2012

Tony Fernandes, the owner of English Premier League club Queens Park Rangers, is looking to build on the club's new Asian roots by reaching out to markets that…

ASN INTERVIEW: Steve Dainton of the ITTF

May 14, 2012

ASN caught up with Steve Dainton, Marketing Director of the International Table Tennis Federation (ITTF) based in Singapore, to talk about his perspectives on table tennis, sports and…

AirAsia X sponsors Korean boy band

November 14, 2011

Air Asia X has become the official airline sponsor of Korean boy bad, 2PMâ€™s concert in Kuala Lumpur that will be held at Stadium Negara later this month.

Hyundai Oilbank becomes K-League sponsor

February 28, 2011

Korean, petroleum and refinery company, Hyundai Oilbank, has become the title sponsor of the Korean soccer league, the K-League. As the naming rights sponsor, Hyundai Oilbank will receive…