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South Korea
Korea Gunning For China’s Growing Middle Class Gamblers
March 19, 2014
Korea is on a mission to create a niche for itself in Asia’s bustling casino market. Earlier this week, Seoul granted preliminary approval to a consortium of investors,…
INTERVIEW: Adrian New, Managing Director Asia, Chelsea FC
March 18, 2014
With an estimated 820 million Asian fans, the English Premier League (EPL) is certainly one of the most followed sporting competitions in the continent.
Casillas And Kaka Are Hyundai’s Global Brand Ambassadors
March 17, 2014
Korean car giants Hyundai (005380.KS), which is FIFA’s official automotive partner at the 2014 World Cup in Brazil, have announced Spanish goalkeeper Iker Casillas and AC Milan star…
Kara’s Goo Hara Endorses Estee Lauder
March 10, 2014
Goo Hara, the popular 23-year-old member from Kara, an all-girl K-pop outfit, has landed a deal to endorse Estee Lauder (EL.N) in Korea.
Seoul Samsung Thunders Partners Herbalife
February 27, 2014
Global nutrition giant Herbalife has become the official nutrition partner of Seoul Samsung Thunders, a Korean professional basketball team, which competes in the KBL, the nation’s premier league…
Insight: Creative Content Development In The Asian Music Industry
February 11, 2014
As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.
ASN INSIGHT: Creative Content Development In The Asian Music Industry
February 11, 2014
As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.
Dal Shabet Scores Popcorn Call Deal
February 4, 2014
The popular sextet from the Korean all-girl pop group Dal Shabet is slated as brand ambassadors for Popcorn Call.
Choo Sarang Becomes Johnson’s Baby Brand Ambassador
January 23, 2014
Choo Sarang, the daughter of mixed martial artist Choo Sung Hoon, has been chosen as the official ambassador of Johnson’s Baby.
Hyundai Motor Clinches Major Sponsorship Deal With Tate
January 21, 2014
The Korean automobile manufacturer, one of the fastest growing brands in the world, has scored a long-term partnership deal with leading UK-based contemporary art institution Tate.
