South Korea

Gaming Leads Korea’s Soft Power Exports

April 16, 2014

Exports of computer and mobile games are leading the race in Korea’s global soft power list, according to data from the nation’s finance and creative content divisions.

Korea’s E-Land Group Set To Invest In Club Football

April 11, 2014

E-Land Group, a Korean fashion and retail conglomerate, is set to sponsor a professional football club based in Seoul that will compete in the K-League Challenge, the nation’s…

Kia Motors extends World Archery partnership until 2015

April 8, 2014

World Archery has announced a two-year renewal to its partnership with Korean car manufacturer Kia Motors (000270.KS) for sponsorship of the annual Archery World Cup and other top…

Kim Soo-hyun Endorses Hana Bank

March 26, 2014

The 26-year-old Korean actor, who played the lead in popular Korean television drama serials Moon Embracing The Sun and My Love From The Star, has bagged a lucrative…

Al-Habsi Trumps For Hyundai

March 20, 2014

Korean automotive giant Hyundai has secured a brand ambassador deal with reigning FA Cup Champion’s Wigan Athletic and Oman’s custodian Ali Al-Habsi.

Korea Gunning For China’s Growing Middle Class Gamblers

March 19, 2014

Korea is on a mission to create a niche for itself in Asia’s bustling casino market. Earlier this week, Seoul granted preliminary approval to a consortium of investors,…

INTERVIEW: Adrian New, Managing Director Asia, Chelsea FC

March 18, 2014

With an estimated 820 million Asian fans, the English Premier League (EPL) is certainly one of the most followed sporting competitions in the continent.

Casillas And Kaka Are Hyundai’s Global Brand Ambassadors

March 17, 2014

Korean car giants Hyundai (005380.KS), which is FIFA’s official automotive partner at the 2014 World Cup in Brazil, have announced Spanish goalkeeper Iker Casillas and AC Milan star…

Kara’s Goo Hara Endorses Estee Lauder

March 10, 2014

Goo Hara, the popular 23-year-old member from Kara, an all-girl K-pop outfit, has landed a deal to endorse Estee Lauder (EL.N) in Korea.

Seoul Samsung Thunders Partners Herbalife

February 27, 2014

Global nutrition giant Herbalife has become the official nutrition partner of Seoul Samsung Thunders, a Korean professional basketball team, which competes in the KBL, the nation’s premier league…