South Korea

INTERVIEW: Dan Sloan, Editor-in-Chief, Nissan Global Media Centre speaks to ASN on Nissan's Content effort

July 3, 2014

More and more brands are moving to control their own Branded Content. Red Bull's Media House, Philips' Content Hub in Singapore... and now Nissan has its own Newsroom.

KT Becomes First Corporate Sponsor of PyeongChang 2018

July 1, 2014

The local organising committee of South Korea’s first Winter Games and Korea Telecom (KT), the nation’s Telco giant have announced a ‘Tier One’ partnership deal for the quadrennial…

Red Devils Seal Partnership With Korean Pharmaceutical Firm

June 9, 2014

EPL giant Manchester United has sealed a multi-year deal with Korean pharmaceutical firm Cho-A Pharm.

Hana Bank Backs Kim Soo-hyun Museum

June 3, 2014

Korean actor Kim Soo-hyun has become such a phenomenon that there is a museum in Seoul dedicated to him.

Jeonju International Film Festival Scales Down After Ferry Disaster

April 23, 2014

The organisers of the 15th Jeonju International Film Festival, running in the first half of May,have scaled down its festivities, following the sombre mood across the nation after…

Gaming Leads Korea’s Soft Power Exports

April 16, 2014

Exports of computer and mobile games are leading the race in Korea’s global soft power list, according to data from the nation’s finance and creative content divisions.

Korea’s E-Land Group Set To Invest In Club Football

April 11, 2014

E-Land Group, a Korean fashion and retail conglomerate, is set to sponsor a professional football club based in Seoul that will compete in the K-League Challenge, the nation’s…

Kia Motors extends World Archery partnership until 2015

April 8, 2014

World Archery has announced a two-year renewal to its partnership with Korean car manufacturer Kia Motors (000270.KS) for sponsorship of the annual Archery World Cup and other top…

Kim Soo-hyun Endorses Hana Bank

March 26, 2014

The 26-year-old Korean actor, who played the lead in popular Korean television drama serials Moon Embracing The Sun and My Love From The Star, has bagged a lucrative…