South Korea

AlphaBat Endorse Boy London

October 2, 2014

AlphaBat, the all-male Korean hip hop group, which was launched last year under Simtong Entertainment, continues its brand endorsement ties with Boy London.

Hyundai Renews Olympique Lyonnais Sponsorship

September 15, 2014

Korean car manufacturer Hyundai has renewed its shirt sponsorship deal with French Ligue 1 team Olympique Lyonnais for the next two years.

Joo Woon Endorses Lab Series

August 26, 2014

Korean actor Joo Woon, 26, lauded for his acting prowess in popular television dramas such as Ojakgyo Family, Bridal Mask and The Good Doctor, has sealed an endorsement…

My Love From The Star Set To Become A Mobile Game

August 19, 2014

Korean television drama, My Love from the Star, which became an Asian sensation, is set to inspire a mobile game for the Chinese market.

Jang Dong-gun Ties Up With Maurice Lacroix

August 11, 2014

Swiss watch brand Maurice Lacroix has snapped up 42-year-Korean film star Jang Dong-gun as the brand’s second celebrity ambassador in Asia.

Jun Ji-hyun Becomes First Asian Celeb To Endorse Miss Sixty

August 4, 2014

Jun Ji-hyun, the popular 32-year-old Korean actress, has become the first Asian celebrity to endorse Miss Sixty.

Asiana Airlines Partners 2015 Gwangju Summer Universiade

July 31, 2014

Korean carrier, Asiana Airlines, has become an official premium partner of the 2015 Gwangju Summer Universiade.

ASN Verdict: Hyundai FIFAWC 2014 Activation "needed more originality"

July 14, 2014

Well it's all over. The FIFA World Cup 2014 has run its course and this week ASN looks back at all the sponsor activation from around the world.…

Samsung Invests In Cycling Partnership

July 8, 2014

Korean electronics giant Samsung has sealed a a global partnership with bicycle manufacturer Trek Bicycle and its UCI ProTour cycling team Trek Factory Racing.