South Korea

Jang Dong-gun Ties Up With Maurice Lacroix

August 11, 2014

Swiss watch brand Maurice Lacroix has snapped up 42-year-Korean film star Jang Dong-gun as the brand’s second celebrity ambassador in Asia.

Jun Ji-hyun Becomes First Asian Celeb To Endorse Miss Sixty

August 4, 2014

Jun Ji-hyun, the popular 32-year-old Korean actress, has become the first Asian celebrity to endorse Miss Sixty.

Asiana Airlines Partners 2015 Gwangju Summer Universiade

July 31, 2014

Korean carrier, Asiana Airlines, has become an official premium partner of the 2015 Gwangju Summer Universiade.

ASN Verdict: Hyundai FIFAWC 2014 Activation "needed more originality"

July 14, 2014

Well it's all over. The FIFA World Cup 2014 has run its course and this week ASN looks back at all the sponsor activation from around the world.…

Samsung Invests In Cycling Partnership

July 8, 2014

Korean electronics giant Samsung has sealed a a global partnership with bicycle manufacturer Trek Bicycle and its UCI ProTour cycling team Trek Factory Racing.

Longer TVCs Gaining Traction In Korea

July 3, 2014

Korea’s advertising industry is keeping up with the global trend of the growing presence of TV commercials spanning over 30 seconds.

INTERVIEW: Dan Sloan, Editor-in-Chief, Nissan Global Media Centre speaks to ASN on Nissan's Content effort

July 3, 2014

More and more brands are moving to control their own Branded Content. Red Bull's Media House, Philips' Content Hub in Singapore... and now Nissan has its own Newsroom.

KT Becomes First Corporate Sponsor of PyeongChang 2018

July 1, 2014

The local organising committee of South Korea’s first Winter Games and Korea Telecom (KT), the nation’s Telco giant have announced a ‘Tier One’ partnership deal for the quadrennial…