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South Korea
PyeongChang Sponsorship Woes Get Minor Reprieve With Samsung Partnership
April 7, 2015
Local organisers of PyeongChang’s 2018 Winter Olympics have secured a domestic deal, worth USD92.2m from Samsung Group.
Korean Air Flies in Much-needed Sponsorship Aid for Underperforming Pyeongchang
March 18, 2015
Korean Air has signed on as an official tier one partner for the 2018 Olympic and Paralympic Games in Pyeongchang.
Kim Soo Hyun Continues Rising In The Endorsement Race
March 9, 2015
The 27-year-old Hallyu star, who had a string of television drama hits in Moon Embracing The Sun and My Love From The Star, has become the global ambassador…
KBO Seals New Title Partner
March 4, 2015
Tirebank has secured a three-year deal to become a partner of the Korean Baseball Organisation (KBO) League from its 34th to 36th season.
Claudia Kim Becomes Bobbi Brown Cosmetics' First Asian Brand Ambassador
February 2, 2015
With its eye on localization in key markets, Bobbi Brown Cosmetics has signed Korean actress Claudia Kim, 30, as its first brand ambassador in Asia.
Asia & Middle East Fuel Global Sports Growth
January 12, 2015
A recent report by respected sports marketing research agency Repucom has focused on the growing influence of Asian and Middle Eastern investment in elite sports around the globe.
Korean Hip-Hop Stars Mull Legal Action on The Interview
December 31, 2014
Despite the blanket ban on The Interview in most parts of Asia, including Korea, China, and Japan, the Seth Rogen-James Franco satire has reached an eager Asian audience…
Hana Bank Continues Backing Golf
December 17, 2014
Korea’s second largest bank, Hana Financial Group continues its long-term golf association, following new personal endorsement deals with a trio of LPGA stars.
Lotte Renews Kim Hyo Joo Sponsorship Deal
December 3, 2014
Emerging Korean golfing star Kim Hyo Joo has secured a lucrative five-year personal sponsorship renewal with Lotte Group, following a fine year.
Funny or Die Gets An Asian Spinoff
November 18, 2014
Be Funny Studios, a partnership with the Will Ferrell co-founded comedy website "Funny or Die", Creative Artists Agency and Korean public relations firm Prain, was recently launched in…
