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South Korea
Korean Celebs Felix and Jun Ji-hyun Become Honorary Ambassadors of The French Embassy
March 6, 2026
K-pop idol Felix and actor Jun Ji-hyun have been recently announced as honorary ambassadors of the French…
Mercedes-Benz Makes South Korean Tennis Star Park So-hyun Its Brand Ambassador
February 18, 2026
Mercedes-Benz has made South Korean women's tennis star Park So-hyun its celebrity endorsee for South Korea. …
Discovery Expedition Makes K-pop Idol Ningning Its Brand Ambassador
February 12, 2026
South Korean fashion group F&F has made aespa’s Ningning its latest celebrity endorsee for the Discovery…
Gong Cha Renews Stray Kids’ Felix Endorsement Deal
January 30, 2026
Taiwanese bubble tea brand Gong Cha has renewed and expanded its global celebrity endorsement deal with K-pop’s…
Korea Travel Expo Secures So Ji Sub’s Endorsement
February 19, 2025
In a landmark deal, the Korea Travel Expo (KTE) has made Korean actor So Ji Sub…
South Korean Conglomerates Latch Onto Films To Raise Brand Awareness
November 8, 2024
In recent years, there has been a burgeoning trend of major South Korean companies latching onto…
South Korean Furniture Maker FURSYS Group Scores Spurs Deal
November 4, 2024
Leading South Korean furniture and office solutions provider FURSYS Group has clinched a deal with Premier…
Esports Organisation Gen.G Renews Partnership With Man City Esports
August 16, 2024
South Korean headquartered esports organisation Gen. G. has extended its partnership with Man City Esports, the…
Burberry Signs Up Another Celebrity Endorser In Asia
May 14, 2024
British designer label Burberry have added South Korean actor Son Suk-ku to its roster of celebrity…
Sponsorship in Asia - Market Analysis 2023
December 8, 2023
ASN has just released its 2023 Asia Sponsorship market overview with commentary from local agencies on…
