South Korea

South Korean Conglomerates Latch Onto Films To Raise Brand Awareness   

November 8, 2024

In recent years, there has been a burgeoning trend of major South Korean companies latching onto…

South Korean Furniture Maker FURSYS Group Scores Spurs Deal 

November 4, 2024

Leading South Korean furniture and office solutions provider FURSYS Group has clinched a deal with Premier…

Esports Organisation Gen.G Renews Partnership With Man City Esports

August 16, 2024

South Korean headquartered esports organisation Gen. G. has extended its partnership with Man City Esports, the…

Burberry Signs Up Another Celebrity Endorser In Asia

May 14, 2024

British designer label Burberry have added South Korean actor Son Suk-ku to its roster of celebrity…

Sponsorship in Asia - Market Analysis 2023

December 8, 2023

ASN has just released its 2023 Asia Sponsorship market overview with commentary from local agencies on…

South Korean OTT Coupang Play Partners Bundesliga International  

December 7, 2023

Leading South Korean OTT platform Coupang Play has secured a long-term partnership with Bundesliga International from…

South Korean Carmaker Kia Backs Korean Esports National Team 

July 19, 2023

South Korean automotive giant Kia has secured a sponsorship deal with the Korea Esports Association (KeSPA).…

Hankook Renews MLB Deal

April 20, 2023

South Korean tyre giant Hankook has renewed its deal with Major League Baseball (MLB). It will…

South Korean Instant Food Giant Snaps Up Global Deal With Lakers

October 1, 2021

South Korea’s FMCG food giant CJ CheilJedang Corporation has scored a landmark global sponsorship deal with NBA team…

South Korea’s Artify Poised To Shake Up Asian Music Industry With NFTs

August 31, 2021

With the rise of NFTs in the art world, it was only a matter of when…