South Korea

Korean Celebs Felix and Jun Ji-hyun Become Honorary Ambassadors of The French Embassy 

March 6, 2026

 K-pop idol Felix  and actor Jun Ji-hyun have been recently announced as honorary ambassadors of the French…

Mercedes-Benz Makes South Korean Tennis Star Park So-hyun Its Brand Ambassador

February 18, 2026

Mercedes-Benz has made South Korean women's tennis star Park So-hyun its celebrity endorsee for South Korea. …

Discovery Expedition Makes K-pop Idol Ningning Its Brand Ambassador

February 12, 2026

South Korean fashion group F&F has made aespa’s Ningning its latest celebrity endorsee for the Discovery…

Gong Cha Renews Stray Kids’ Felix Endorsement Deal  

January 30, 2026

Taiwanese bubble tea brand Gong Cha has renewed  and expanded its global celebrity endorsement deal with K-pop’s…

Korea Travel Expo Secures So Ji Sub’s Endorsement 

February 19, 2025

In a landmark deal, the Korea Travel Expo (KTE) has made Korean actor So Ji Sub…

South Korean Conglomerates Latch Onto Films To Raise Brand Awareness   

November 8, 2024

In recent years, there has been a burgeoning trend of major South Korean companies latching onto…

South Korean Furniture Maker FURSYS Group Scores Spurs Deal 

November 4, 2024

Leading South Korean furniture and office solutions provider FURSYS Group has clinched a deal with Premier…

Esports Organisation Gen.G Renews Partnership With Man City Esports

August 16, 2024

South Korean headquartered esports organisation Gen. G. has extended its partnership with Man City Esports, the…

Burberry Signs Up Another Celebrity Endorser In Asia

May 14, 2024

British designer label Burberry have added South Korean actor Son Suk-ku to its roster of celebrity…

Sponsorship in Asia - Market Analysis 2023

December 8, 2023

ASN has just released its 2023 Asia Sponsorship market overview with commentary from local agencies on…