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South Korea
Korea Travel Expo Secures So Ji Sub’s Endorsement
February 19, 2025
In a landmark deal, the Korea Travel Expo (KTE) has made Korean actor So Ji Sub…
South Korean Conglomerates Latch Onto Films To Raise Brand Awareness
November 8, 2024
In recent years, there has been a burgeoning trend of major South Korean companies latching onto…
South Korean Furniture Maker FURSYS Group Scores Spurs Deal
November 4, 2024
Leading South Korean furniture and office solutions provider FURSYS Group has clinched a deal with Premier…
Esports Organisation Gen.G Renews Partnership With Man City Esports
August 16, 2024
South Korean headquartered esports organisation Gen. G. has extended its partnership with Man City Esports, the…
Burberry Signs Up Another Celebrity Endorser In Asia
May 14, 2024
British designer label Burberry have added South Korean actor Son Suk-ku to its roster of celebrity…
Sponsorship in Asia - Market Analysis 2023
December 8, 2023
ASN has just released its 2023 Asia Sponsorship market overview with commentary from local agencies on…
South Korean OTT Coupang Play Partners Bundesliga International
December 7, 2023
Leading South Korean OTT platform Coupang Play has secured a long-term partnership with Bundesliga International from…
South Korean Carmaker Kia Backs Korean Esports National Team
July 19, 2023
South Korean automotive giant Kia has secured a sponsorship deal with the Korea Esports Association (KeSPA).…
Hankook Renews MLB Deal
April 20, 2023
South Korean tyre giant Hankook has renewed its deal with Major League Baseball (MLB). It will…
South Korean Instant Food Giant Snaps Up Global Deal With Lakers
October 1, 2021
South Korea’s FMCG food giant CJ CheilJedang Corporation has scored a landmark global sponsorship deal with NBA team…
