sony music

Sony Collaborates With Esports World Cup Foundation (EWCF)

April 2, 2024

Japanese conglomerate Sony have secured a multi-year partnership deal for the conglomerate’s subsidiaries to team up with Saudi…

Twitter Expands APAC Video Content Roster

September 13, 2018

Twitter has unveiled a slew of new content partnerships across Asia-Pacific, further strengthening the social media giant’s roster of premium video content.
Badshah The King of Rappers

Popular Punjabi Rappers Bring The Bling In India’s Branded Content Market

July 14, 2016

Popular Punjabi rappers have covered some ground to be courted by brands such as Yamaha, Hitachi, Vodafone and Coca-Cola, as they attempt to race into the consciousness of…

ASN INTERVIEW: Asia's Leading Players Discuss Branded Content In The Region

June 11, 2015

At the start of the All that Matters conference, Singapore Tourism Board (STB) hosted a panel to discuss the future of Branded Content in Asia in the next…