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Horizm Latest Study Reveals Digital Value Of Fans
April 18, 2023
Brands activating posts with sports partners generated over US$85.7m in media value over the last year,…
Brands In India Tipped To Increase Investment In Influencer Marketing
February 29, 2020
Four out of five brands in India expect to boost spending on influencer marketing in 2020,…
Twitter Makes Intentions Clear with Raft of APAC Sporting Content Deals
March 16, 2018
Twitter, with an eye on expanding its sporting footprint with Asian users, has secured another slew of premium video sports content partnerships for the Asia-Pacific region.
Twitter Live Streams Formula E In Japan
March 1, 2018
Twitter is set to differentiate itself again in the world of content in Asia by scoring a landmark deal with Formula E to live stream races for Japanese…
85% of Social Media Users Behave Like Brands, Says UM Report
February 28, 2017
A recent report has revealed most consumers utilise social media platforms as a means to promote themselves, rather than as a destination for fun and entertainment.
Indonesia’s Traditional Ad Industry Slumps But Sponsorship Looks Rosy
November 6, 2015
A triple whammy of an economic slowdown, falling consumer confidence and a weakened currency has battered Indonesia’s advertising industry, with traditional media owners grappling with the stormy predicament,…
Twitter Set For Growth In Asia-Pacific
May 28, 2014
Twitter's global user base is forecast to increase by almost 25% this year, with the greatest growth likely to come in emerging markets, according to the latest eMarketer…
Twitter Wants To Profit On Elections & Cricket In India
March 25, 2014
The 2014 Indian Lok Sabha (or General Election) in 160 constituencies is likely to be influenced the most by social media users, according to various reports.
Feature: Will Social Shopping Catch On In China?
November 6, 2013
The advent of integrating e-commerce into social media networks has been the latest trend in China’s vast shopping landscape.
Social Media a MUST for sponsorship campaigns: Survey
February 9, 2012
Almost 80% of senior sponsorship executives surveyed in a recent survey agreed that social media is a "must" for all Sponsorship campaigns, but only 25% were of the…
