sk-II

SK-II Collaborates With Asian Band Mayday

May 13, 2025

Ahead of “I Love You Day” on 20th May, Japanese cosmetic brand SK-II has clinched a celebrity…

SK-II Secures Amber Liu As Its Latest Celebrity Endorser

June 7, 2024

Facing a competitive skincare market in China, SK-II has tapped on Taiwanese-American indie singer and rapper…

Skincare Major SKII Unveils Athlete Themed Anime Series Ahead Of Tokyo 2020

May 6, 2021

Ahead of the upcoming Summer Olympics in Tokyo, SKII Studio, the film studio division of the…

SK-II Creates First Ever Film Studio, Expands Branded Content Portfolio

April 4, 2021

Japanese skincare giant SK-II has dived headfirst into launching its first ever film studio division and…

Japan's SK-II Returns With Doco Series Investment; Will It Lead To Similar Plays Across Other Asian Markets?

July 20, 2019

Renowned American journalist and television host Katie Couric leads a new branded content campaign by Japanese skincare brand SK-II.

FMCG Giant P&G Gets Techy With Consumer Insights

January 11, 2019

FMCG giant Procter & Gamble (P&G) is melding consumer insights and new technology to create goods and services that combine “what’s needed with what’s possible” according to chief…

Luxury Category Forecast to Spend Big in Digital

June 8, 2016

Spends on Luxury goods advertising in Asia shrank by 1.4% last year even though sales rose by 1.9% globally, according to a report from media agency Zenith Optimedia.

ASN Interview: Former P&G executive Declares "Inevitable" Shift to Non-Traditional Media

December 18, 2015

In the competitive beauty industry, a recent trend has seen brands entering a no-holds-barred race in Non-traditional media spend as they wrestle for supremacy in Asia.

Has SK-II Struck Gold In The Branded Content Game With Beauty Bound Asia?

November 23, 2015

With APAC’s cosmetics market anticipated to reach USD126.8b by 2020, brands in the category have been courting consumers through various channels, more so in non-traditional spaces as celebrity…