Singtel

Great Eastern Seals Landmark ESports Deal With Singtel

March 16, 2019

Ahead of esports' debut in the 2019 SEA Games, insurance company Great Eastern and Singtel have signed a memorandum of understanding (MOU) to support the growing esports scene…

Singtel Ramps Up Its eSports Game

July 11, 2018

Singtel has created its own esports league with the launch of the PVP eSports Championship, banking on the fast-growing Southeast Asia's eSports industry.

Iconoclastic New Asian Telco Eyes Expansion: Prefers Tactical KOL-led Sponsorship

October 18, 2017

Singapore-based telco disruptor Circles.Life has been making a lot of waves in its ambitious efforts to corner 3 to 5% of the nation’s data-hungry consumers. And now it…

Singaporean Millennials Can’t Recall SEA Games Sponsors

August 29, 2017

A massive 84% of Singaporean millennials are unable to recall the names of brands partnering the ongoing SEA Games in Kuala Lumpur, according to research from micro-survey app…

Singtel Continues Backing Local Olympians

July 27, 2017

Singtel has announced that it has extended its backing of the Singapore National Olympic Council (SNOC) until 2022.

HOOQ Goes On The Charm Offensive With Original Asean Content

April 27, 2017

Singapore-based streaming video service Hooq is splashing the cash on original content from the ASEAN region to compete with other local and global SVOD offerings.

Staid Brands Back Ultra Singapore to Add Coolness

March 10, 2017

Marquee electronic dance music (EDM) festival Ultra Singapore 2017 has scored fresh partnerships with SingTel and DBS Bank.

CASE STUDY: Singtel, the SEA Games & Sponsorship in General

July 13, 2015

Singtel (STEL.SI) is the leading multimedia company in Singapore and a significant investor in sponsorship in Singapore (78% market share in the last 3 years).

ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 1)

June 18, 2015

With a sponsorship haul of USD60m, the 28th SEA Games which concluded this week was not short on sponsors... but how did those brands fare when it comes to…

Hooq Forays Into The Indian VOD Market Ahead of Netflix

May 27, 2015

Hooq, touted as the Asian alternative to Netflix, has entered the Indian market, with a beta version of its premium video-on-demand service, targeting Indian consumers who are tuning…