Singha

Singha Extends Long-Term Chelsea FC Partnership

July 11, 2019

Premier League club Chelsea have extended their long-running partnership with Thailand’s Singha Beer until 2022.

ASN Interview: Singha to Continue to Use Sports Sponsorship as a Vehicle for International Expansion

October 15, 2015

Most ASEAN brands tend to be cautious and rarely venture into sports Sponsorship. However, the Thai beer Singha has been a notable outlier making a slew of high…

ASN INSIGHT: Thailand bans Alcohol Sponsorship. How Will The Crackdown Affect the Sponsorship Market?

August 28, 2014

This week, the new Thai government began enforcing regulations on how alcohol brands can advertise domestically. As a result, overnight, rights holders have lost a valuable category and…

Singha Becomes MotoGP's First Official Beer

May 1, 2014

The Thai beer brand Singha - the 3rd biggest beer brand by sponsorship spend in Asia - has announced a deal with Dorna Sport, MotoGP's commercial rights holder,…

INTERVIEW: Adrian New, Managing Director Asia, Chelsea FC

March 18, 2014

With an estimated 820 million Asian fans, the English Premier League (EPL) is certainly one of the most followed sporting competitions in the continent.

Singha Is Rugby World Cup’s Official Beer

October 28, 2013

Thai household name, Singha Beer replaces Heineken as the official beer of the 2013 Rugby League World Cup (RLWC), which will culminate in a final on November 30…

Red Bull and Singha to sponsor 2013 ROC

July 19, 2013

Red Bull and Thai beer brand Singha will become the title sponsors for 2013’s Race Of Champions in Bangkok, Thailand. This is the second time that the annual…

Manchester United renews Singha deal

January 31, 2013

English Premier League club, Manchester United, has continued to flex its commercial muscles in Asia this time renewing a major deal with Thai beer Singha well before its…

Singha beer considers English Premier League deals

July 1, 2010

Thai brewer Singha Corporation is close to finalising major deals in the UK with two English Premier Leagues clubs one rumoured to be Manchester United. It is understood…

SINGHA BEER REPLACE BUD AT MANCHESTER CITY

November 21, 2007

Further to last week report on new Asia sponsorship deals for Manchester City, the Premier League outfit has announced a three year, seven figure deal with Thailand beer…