Singapore

OCBC Seals A Major Sponsorship Deal With Singapore Sports Hub

November 11, 2013

Singapore bank Oversea-Chinese Banking Corporation (OCBC) has been announced as a major sponsorship partner with Singapore Sports Hub in a deal worth over S$50 million.

Chanel’s The Little Black Jacket Exhibition Heading To Singapore

October 21, 2013

Catch the celebrity photos of Kayne West, Milla Jovovich, Vanessa Paradis, Keira Knightley, Song Hye Kyo, Yoko Ono and more wearing the iconic Chanel jacket at The Little…

FEATURE: Branded Content Channels On The Rise In Singapore

October 1, 2013

Singapore loves to be first in any and all of her endeavours, and now some home-grown Singaporean companies are leading the charge into brand-owned online content

One FC Partners With Yahoo Southeast Asia

September 25, 2013

Asia’s largest Mixed Martial Arts (MMA) organization, One Fighting Championship (FC) is set to collaborate with Yahoo as its official digital partner to bring in exclusive and behind-the-scenes…

Manchester United partners PepsiCo

August 1, 2013

Barclays Premier League champions Manchester United has recently added US based food and beverage firm PepsiCo Inc to their fast expanding roster of global sponsors in Southeast Asia.

Lionel Messi Becomes WeChat’s Global Ambassador

July 11, 2013

China’s popular messaging app WeChat is raising its international profile by launching a global ad campaign featuring football superstar Lionel Messi.

Singapore Launches Bid To Host 2018 Rugby World Cup Sevens

June 14, 2013

Singapore, Wales and USA are competing to host the 2018 Rugby World Cup Sevens. The 2018 event, like this year’s tournament in Russia, will include both men’s and…

Audi renews Singapore Repertory Theatre deal

May 10, 2013

Audi has renewed its sponsorship of the Singapore Repertory Theatre for a further year and will continue to leverage the sponsorship through a series called Audi Classics.

KLM Royal Dutch back Singapore's Tulipmania

April 25, 2013

Netherlands based carrier, KLM Royal Dutch Airlines is a major sponsor of Tulipmania, a gardening exhibition that will be held at Singapore's Gardens By the Bay from April…

Singapore's Health Promotion Board to use branded content to deliver key youth message

February 11, 2013

Singapore's Health Promotion Board has released a unique web based drama which addresses topics such as alcohol abuse, smoking and cheating at school in the screenplay in an…