Singapore

INTERVIEW: Fashion platforms offer more than skin-deep perception change

March 14, 2014

Almost every country in Asia has a marquee fashion event and the sector is worth USD16.5m in Sponsorship, with India the largest market capturing 29% of all Asian…

Singapore Table Tennis Scores A New Sponsor

March 5, 2014

Neo Garden Catering, one of the fastest growing food and beverage(F&B) services provider in Singapore, will become a partner of the Singapore Table Tennis Association (STTA) from April…

Great Eastern Extends S-League Sponsorship Deal

February 17, 2014

Insurance firm Great Eastern has renewed its co-title sponsorship deal with the S-League, Singapore’s premier football league.

Revamped WTA Championships Tour Slated For Singapore This Year

January 29, 2014

The Women’s Tennis Association, which has opened an office in the city-state, is set to revamp its season ending WTA Championships.

EXCLUSIVE INTERVIEW: Danny Rogers, Laneway Festival Founder

January 22, 2014

Singapore’s biggest indie music festival, Laneway, kicks off this Saturday and ASN had a chat with Danny Rogers, the brains and creative brawn behind this festival before the…

Extreme Sailing Series Debuts In Singapore Next Month

January 10, 2014

Extreme Sailing Series, the worldwide race spanning eleven months and involving nine elite teams featuring renowned sailors such as Ben Ainslie, Franck Cammas, Leigh McMillan and Roman Hagara,…

ASN INSIGHT: Sponsorship In the Singapore Arts scene

December 30, 2013

In recent years, the Arts scene in Singapore has been vibrant. It has grown from an average of 12 arts performances and 31 exhibitions daily in 2002 to…

EXCLUSIVE INTERVIEW: How the biggest sponsorship deal in South-East Asia was done!

November 30, 2013

Last week ASN reported on the groundbreaking sponsorship deal between OCBC Bank (OCBC.SI) and the Singapore Sports Hub, a landmark deal estimated at SGD50m+ (USD40m+) over 15 years.

X-Bionic Becomes Title Sponsor of The Venus Run

November 29, 2013

Swiss premium sportswear brand X-Bionic is set to sponsor the Venus Run, one of the newest female-only running events in the Singapore Amateur Athletic Association’s (SAA) calendar.

INSIGHT: ASN and Sponsorium on Global vs Asian Financial Industry Sponsorship

November 21, 2013

Banks and other financial institutions are perennial backers of the global sponsorship scene – especially in sports, arts and CSR activities. A case in point in Asia has…