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Singapore Tourism Board
Singapore Tourism Board (STB) Taps On Bollywood Starlet Ananya Panday Collab
January 19, 2024
In its upcoming branded content campaign, the Singapore Tourism Board (STB) has partnered with Bollywood starlet…
STB Extends Branded Content Strategy To India
December 11, 2020
Despite a paralysis of global travel, the Singapore Tourism Board (STB) is collaborating with India’s event…
Branded Content Still A Backbone Of Singapore Tourism Board’s Destination Marketing
November 6, 2020
The Singapore Tourism Board (STB) is set to unveil another branded content series as part of…
STB and SIA Co-pro Branded Content Series To Drive "Unexpected" Message
October 1, 2019
Singapore Tourism Board (STB) has collaborated with Singapore Airlines (SIA) on “Unexpected Journeys”, an online branded content series created by TBWA Singapore, the brands’ creative agency.
Tiger Beer Gets Busy With A Brace Of Partnerships In Southeast Asia
June 17, 2019
Tiger Beer, Singapore's domestic beer, has penned a couple of 'big idea' partnerships in Southeast Asia (and beyond) in the past month. One as a pure brand play;…
Tourism Board Switches Formulaic Celebrity Sports For Local Talent
January 8, 2019
In the latest activation of its ongoing Passion Made Possible campaign, the Singapore Tourism Board (STB) has focused on budding athletes in the city, particularly those in niche…
Singapore Tourism Board (STB) Invests In "Passionate" Branded Content Fund
October 12, 2018
The Singapore Tourism Board is investing in ‘Fast Forward’, a US$723k fund to encourage creatives in the island to make local content for a global audience.
Shenzhen Pulls WTA Finals From Singapore
January 18, 2018
The Women’s Tennis Association (WTA) has reportedly chosen Shenzhen as the next host of its season-ending Finals tournament.
ASN Interview: Asean YouTubers Get Real On The State Of Branded Content
December 23, 2015
With the emergence of online video content as a legitimate form of entertainment across the Asean region, homegrown YouTube creators are becoming celebrities in their own right as their…
