October 1, 2019
Singapore Tourism Board (STB) has collaborated with Singapore Airlines (SIA) on “Unexpected Journeys”, an online branded content series created by TBWA Singapore, the brands’ creative agency.
September 21, 2019
Singapore Airlines (SIA) has extended its title sponsorship of the Formula 1 Singapore Grand Prix for another two years until 2021 but it's a rare deal in Asia…
September 17, 2017
The Singapore Government has agreed to renew their hosting rights for the Singapore Formula 1 Grand Prix for another 4 years until 2021, with a view to dominating…
August 7, 2015
World basketball governing authority, FIBA, has secured a new global sponsorship deal with Japan Airlines (JAL) until the end of 2016.
June 18, 2015
With a sponsorship haul of USD60m, the 28th SEA Games which concluded this week was not short on sponsors... but how did those brands fare when it comes to…
October 3, 2014
Singapore Airlines (SIAL.SI) has announced a partnership with the Women’s Tennis Association (WTA) to be an official sponsor of the inaugural BNP Paribas WTA Finals in Singapore.
April 15, 2014
Singapore Airlines (SIA), the city-state’s national carrier, is set to take over title sponsorship of the only night race in the Formula 1 circuit, from state owned telco…