Sina Weibo

Dior Partners China’s Transgender Star Icon Jin Xing

June 2, 2021

In a bold move, Dior had snagged an endorsement deal with China’s transgender star Jin Xing for…

Chelsea FC Widens Chinese Content Reach With Weibo Deal

November 13, 2020

Chelsea FC have become the first English Premier League club to partner Weibo, the Sina-owned Chinese…

Suning-owned Inter Milan Continues Social Media Rise In China

August 5, 2020

Serie A giants Inter Milan have seen their social media following in China rise to six…

China’s Streaming Clampdown Likely To Augur Branded Content Sponsorship Setback

June 26, 2017

China's TV and film regulation body has clamped down live video and audio streaming services on three major websites, including Weibo.

Wolf Totem Copyright Kerfuffle In China

March 23, 2015

State-owned film company China Film Group has taken legal action against popular online video sites Youku Tudou, Baidu and Sina Weibo for copyright infringement of Sino-French production Wolf…

Dad, Where Are We Going? Goes Kiwi

September 10, 2014

Two hundred minutes of New Zealand’s landscapes, people and activities is slated to feature in the second season of China’s most popular reality television show, “Dad, Where Are…

INTERVIEW: CHINA MUSIC PROMOTER REGGIE BAPE TALKS TO ASN ON BRANDS AND SPONSORSHIP

June 2, 2014

Continuing our series of interviews from the recent Music Matters conference in Singapore, ASN gets under the skin of Reggie Bape, one of the most impassioned indie and…