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Shah Rukh Khan
Visa India Seals Shah Rukh Khan’s Endorsement
June 5, 2026
Visa India has made Bollywood superstar Shah Rukh Khan its latest brand ambassador, bringing together a…
South Asian Whisky Brand Increases Spend 3x With Cricket & Music
December 14, 2018
The whisky brand Royal Stag is a household name in India, and a dominant brand in its category. And despite a steady sponsorship investment pattern in the past…
PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market
October 26, 2017
PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.
Bollywood Dominates India’s Celebrity Endorsement Powerlist
November 3, 2016
In India’s celebrity endorsement race, Bollywood has stumped the sporting world, according to a recent report by American business consultancy firm Duff & Phelps.
Ranbir Kapoor Drives With Renault
July 29, 2015
After four years in India, French automobile brand Renault has roped in Bollywood A-lister Ranbir Kapoor as a brand ambassador to woo India’s fast-growing, affluent millennial population.
Ranbir Kapoor Clocks Tag Heuer Partnership
September 16, 2014
Bollywood A-lister Ranbir Kapoor is the latest Asian star to join the coterie of celebrity ambassadors for Swiss watch brand Tag Heuer.
Shah Rukh Khan Backs Royal Estate
August 5, 2014
With an eye on global investors, canny Dubai developers have been luring them with branded real estate projects.
Alia Bhatt Wheels Into Lucrative Hero Motocorp Deal
July 28, 2014
Fresh from tasting box office success with 2 States and Humpty Sharma Ki Dulhania this year, 21-year-old Bollywood starlet Alia Bhatt has secured yet another brand endorsement in…
Priyanka Chopra Becomes First Asian Guess Ambassador
October 30, 2013
American fashion brand Guess has scored a coup with Bollywood beauty and pop star Priyanka Chopra as its global brand ambassador.
IMG-Reliance & Star India Collaborate On Super Football League
October 23, 2013
IMG-Reliance and Star India have teamed up to launch an IPL-styled football league in India to serve as a hotbed for homegrown, young talents and former international superstars.
