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Saudi Arabia
Lay’s Becomes Main Sponsor of Saudi Women’s Premier League
October 17, 2023
The Saudi Women’s Premier League has secured a deal with popular crisps brand Lay’s as its main sponsor,…
Saudi Arabia Ramps Up On Sports Sponsorships
November 11, 2022
Despite widescale accusations of sportswashing in the media, Saudi Arabia continues stamping its mark in the…
Saudi Arabia’s Futuristic City Project NEOM Partners AFC
March 31, 2021
Earlier this week, NEOM, a US$500b futuristic city project development in Tabuk, Saudi Arabia, run by…
India Keen To Host 2027 Asian Cup, Sends Formal Bid
April 9, 2020
India has become the latest country to declare its interest in hosting the 2027 AFC Asian…
Asian Club Football Giant Hooks Up With Etihad
July 17, 2015
Etihad Airways has sealed a sponsorship deal to become the official airline of popular Saudi Arabian football club Al-Ittihad.
