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Saudi Arabia
Saudi Arabia’s NEOM Renews Asian Football Confederation Deal
July 11, 2024
Saudi Arabia’s megacity project NEOM has renewed its deal with the Asian Football Confederation (AFC) governing…
Saudi Arabia’s Public Investment Fund (PIF) Continues Investing In Tennis
May 23, 2024
Saudi Arabia’s Public Investment Fund (PIF) has continued its concerted drive in the tennis sponsorship landscape;…
Saudi Arabian Energy Giant Aramco Secures Lucrative FIFA Partnership
April 26, 2024
Saudi Arabian oil behemoth Aramco have secured a major multi-year global partnership with FIFA, the global…
Saudi Arabian Mega Project Qiddiya City Partners ESL FACEIT Group
April 17, 2024
Saudi-backed Savvy Gaming Group owned esports tournament organiser ESL FACEIT Group have unsurprisingly struck a partnership…
PepsiCo Continues Investment In Asian Football Sponsorship Market
February 16, 2024
PepsiCo has become the latest gold partner for the Roshn Saudi League (RSL) for the current…
Saudi Arabia’s SRJ Sports Investment Eyes Fresh Cycling League
February 13, 2024
In its latest bid to dominate the global sport industry, SRJ Sports Investment, the sporting division…
Saudi Arabian Tennis Federation Partners Rafael Nadal
January 18, 2024
The Saudi Arabian Tennis Federation, the nation’s authority for the sport, has announced Spanish tennis legend…
Lay’s Becomes Main Sponsor of Saudi Women’s Premier League
October 17, 2023
The Saudi Women’s Premier League has secured a deal with popular crisps brand Lay’s as its main sponsor,…
Saudi Arabia Ramps Up On Sports Sponsorships
November 11, 2022
Despite widescale accusations of sportswashing in the media, Saudi Arabia continues stamping its mark in the…
Saudi Arabia’s Futuristic City Project NEOM Partners AFC
March 31, 2021
Earlier this week, NEOM, a US$500b futuristic city project development in Tabuk, Saudi Arabia, run by…
