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Saudi Arabia
Esports World Cup Foundation (EWCF) Deepens Reach in China With Tencent Esports Collab
February 24, 2025
Esports World Cup Foundation (EWCF), the Riyadh based organiser of the eponymous international esports tournament, is…
Saudi Arabian Bank Alinma Secures King Abdullah Sports City’s Naming Rights Deal
February 12, 2025
Saudi Arabian bank Alinma has struck a naming rights deal for Jeddah’s King Abdullah Sports City,…
Saudi Arabia’s NEOM Renews Asian Football Confederation Deal
July 11, 2024
Saudi Arabia’s megacity project NEOM has renewed its deal with the Asian Football Confederation (AFC) governing…
Saudi Arabia’s Public Investment Fund (PIF) Continues Investing In Tennis
May 23, 2024
Saudi Arabia’s Public Investment Fund (PIF) has continued its concerted drive in the tennis sponsorship landscape;…
Saudi Arabian Energy Giant Aramco Secures Lucrative FIFA Partnership
April 26, 2024
Saudi Arabian oil behemoth Aramco have secured a major multi-year global partnership with FIFA, the global…
Saudi Arabian Mega Project Qiddiya City Partners ESL FACEIT Group
April 17, 2024
Saudi-backed Savvy Gaming Group owned esports tournament organiser ESL FACEIT Group have unsurprisingly struck a partnership…
PepsiCo Continues Investment In Asian Football Sponsorship Market
February 16, 2024
PepsiCo has become the latest gold partner for the Roshn Saudi League (RSL) for the current…
Saudi Arabia’s SRJ Sports Investment Eyes Fresh Cycling League
February 13, 2024
In its latest bid to dominate the global sport industry, SRJ Sports Investment, the sporting division…
Saudi Arabian Tennis Federation Partners Rafael Nadal
January 18, 2024
The Saudi Arabian Tennis Federation, the nation’s authority for the sport, has announced Spanish tennis legend…
Lay’s Becomes Main Sponsor of Saudi Women’s Premier League
October 17, 2023
The Saudi Women’s Premier League has secured a deal with popular crisps brand Lay’s as its main sponsor,…
