January 10, 2025
Bollywood and the Indian sporting scene have always been partners; let it be in actors owning…
May 24, 2018
Bollywood star Salman Khan's production company SK TV will partner Banijay Group to produce content for television and digital platforms.
November 3, 2016
In India’s celebrity endorsement race, Bollywood has stumped the sporting world, according to a recent report by American business consultancy firm Duff & Phelps.
October 21, 2016
This week saw another high profile casualty in India’s celebrity endorsement market when Coca-Cola dumped Bollywood beefcake Salman Khan from his lucrative Thums Up deal.
June 13, 2016
Yash Raj Films (YRF), one of India's most prolific production houses is a sought-after content partner in Bollywood and the latest brand to join the party is sports…
May 13, 2016
World-renowned music composer A.R Rahman has become the latest goodwill ambassador for the Indian contingent in the upcoming Rio Olympics.
September 12, 2014
South Indian actor Raai Laxmi is the latest celebrity ambassador of the annual Kochi International Fashion Week, which takes place from today to September 14 in the Keralan…
June 17, 2014
A closely fought intense battle has been taking place in India’s celebrity endorsement front with some of the country's A-listers vying for consumer mindshare
May 5, 2014
Mumbai-based gaming company Nazara Technologies has signed on Bollywood stars Amitabh Bachchan and Salman Khan to develop 3D mobile games based on their characters in original storylines.
July 30, 2013
Dubai based high street fashion label, Splash has announced Bollywood action hero Salman Khan as its brand envoy.