Despite the trailblazing achievements of Asian female athletes on the global stage in recent years, commercial investment in women’s sport remains alarmingly low in Asia, in comparison to…
Huawei’s Honor series is banking on Indian badminton star Saina Nehwal’s popularity as it plans to increase its market share in the nation’s booming mobile market.
Star Sports has snapped up title sponsorship rights of the Premier Badminton League, which will see the world’s leading shuttlers battle in India, after a two-year hiatus.
Bollywood star Saif Ali Khan, has been announced as the brand ambassador of Olympic Gold Quest (OGQ), to raise funds for the training of the athletes supported by…
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