saina nehwal

No Sponsorship Politics For Chinese Brand Anker In India

April 23, 2021

Chinese electronics brand Anker has signed has signed one of India's rising cricket stars, all-rounder Washington…

INSIGHT: Women’s Sports Sponsorship Is 1 Billion+ Dollars Behind Parity with Men's Sport In Asia

July 13, 2016

Despite the trailblazing achievements of Asian female athletes on the global stage in recent years, commercial investment in women’s sport remains alarmingly low in Asia, in comparison to…

Saina Nehwal Nets A Huawei Endorsement, Just Like Leo Messi

March 31, 2016

Huawei’s Honor series is banking on Indian badminton star Saina Nehwal’s popularity as it plans to increase its market share in the nation’s booming mobile market.

Media House Invests in Asia's Underdog Racquet Sport

January 4, 2016

Star Sports has snapped up title sponsorship rights of the Premier Badminton League, which will see the world’s leading shuttlers battle in India, after a two-year hiatus.

Brand Nehwal Primed To Dominate In India

August 24, 2015

Indian shuttler Saina Nehwal who reclaimed her position as the world number 1 last week has become a star attraction for brands in recent years.

Saif Ali Khan Endorses Olympic Gold Quest

October 10, 2014

Bollywood star Saif Ali Khan, has been announced as the brand ambassador of Olympic Gold Quest (OGQ), to raise funds for the training of the athletes supported by…