S-League

Courts Asia Set To Increase Marketing Spends With Regional Expansion

August 14, 2017

When we recall home furnishing and electronics retailer Courts moves in the sports and content landscape, we probably think of its prior football partnerships, namely a regional deal…

S-League Trudges With Usual Sponsors

February 8, 2017

With a mere three weeks to kickoff, the S-League has received a financial boost from its long-term partner Great Eastern.

National Transport Operator Backs Singapore's Professional Football League. Why?

February 12, 2016

In its 21st year, the S-League, Singapore’s only professional sports league, has finally secured a three-year media partnership with public transport operator SMRT.

Anomaly In S-League Sponsorship; Landmark Deal For Young Lions

February 2, 2016

Southeast Asia’s largest online games publisher and platform Garena has replaced furniture and electronic goods retailer Courts as the primary sponsor of S-League club Young Lions today.

Patriotism Reigns In Great Eastern’s S-League Sponsorship Renewal

February 13, 2015

Great Eastern Life has renewed its co-title sponsorship of the S-League for another two seasons. This takes the insurer's sponsorship of Singapore's professional football league to a total…

Great Eastern Extends S-League Sponsorship Deal

February 17, 2014

Insurance firm Great Eastern has renewed its co-title sponsorship deal with the S-League, Singapore’s premier football league.

Malaysia's Young Tigers may sign Suzuki for S League

December 2, 2012

The Football Association of Malaysia is close to signing Suzuki Malaysia as the title sponsor of the Harimau Muda A squad when it compete in the Singapore League.