Rugby Union

Asahi Becomes A Top-Tier Global Partner Of Rugby World Cup 2023

May 21, 2021

World Rugby has announced a deal that will see Japanese beverage and food giant Asahi Group join…

Asian Sports Championships Looking To Restart In Bubbles; But Are The Economics There?

February 23, 2021

The tension of restarting cultural activities - such as sports events - versus maintaining society's wellbeing…

World Flair Continues Backing Asian Rugby

October 16, 2020

World Flair has renewed its official kit and apparel supplier deal with Asia Rugby, the governing…

Malaysian Rugby Is Optimistic of Sponsorship Prospects Post COVID-19

May 12, 2020

Sponsorship for niche sports has always been tough in Southeast Asia, however, Malaysia Rugby (MR), remain…

Report: Japanese & Aussie Fans Are Most Nuts About Rugby World Cup

September 11, 2019

Rugby fans from Japan and Australia are the most enthusiastic in APAC, according to a new study from Near, a location-based customer profiling company.

Japan Tips 2019 Rugby World Cup To Boost Economy By US$4.1b

August 21, 2019

Organisers of the 2019 Rugby World Cup in Japan are expecting the tournament to bring US$4.1b in economic benefits to the country.

Beleaguered Toshiba Poised To Sell Rugby Team In 2020

November 16, 2018

Toshiba is mulling to sell its famed rugby team after the 2019 Rugby World Cup as part of its streamlining strategy, according to reports.

Rugby World Cup 2019 Gets Backing From A Familiar Japanese Brand

November 1, 2017

World Rugby has announced a deal with Lipovitan D as an official sponsor of the Rugby World Cup (RWC) 2019 in Japan, extending the brand's ties with Rugby…

Toshiba In Trouble: 18 Active Sponsorships at Risk in Asia

April 12, 2017

In recent years, the dominance of Japanese Consumer Electronics' brands has been usurped by their Chinese and Korean counterparts but one Japanese brand is grabbing the headlines for…

Interview: Tiger Beer Makes Surprise Return to Sports Sponsorship

April 5, 2017

Asia Pacific Breweries (APB) flagship brand Tiger Beer has made a surprise move back into sports sponsorship via a deal with Rugby Singapore for the IRB HSBC Singapore…