Rugby/Sevens

World Flair Continues Backing Asian Rugby

October 16, 2020

World Flair has renewed its official kit and apparel supplier deal with Asia Rugby, the governing…

Malaysian Rugby Is Optimistic of Sponsorship Prospects Post COVID-19

May 12, 2020

Sponsorship for niche sports has always been tough in Southeast Asia, however, Malaysia Rugby (MR), remain…

Coronavirus Continues to Shred Asian Sponsorship in 2020

February 16, 2020

The novel coronavirus (COVID-19) pandemic is now also a significant Sponsorship killer in the Asian market.…

Marriott Reprises Humorous HK Sevens Campaign; Overall Portfolio Grows

April 5, 2019

With Hong Kong Rugby Sevens fever gripping the Chinese territory, creative agency Ogilvy has created another quirky new campaign for sponsor Marriott International.

Toshiba In Trouble: 18 Active Sponsorships at Risk in Asia

April 12, 2017

In recent years, the dominance of Japanese Consumer Electronics' brands has been usurped by their Chinese and Korean counterparts but one Japanese brand is grabbing the headlines for…

Interview: Tiger Beer Makes Surprise Return to Sports Sponsorship

April 5, 2017

Asia Pacific Breweries (APB) flagship brand Tiger Beer has made a surprise move back into sports sponsorship via a deal with Rugby Singapore for the IRB HSBC Singapore…

Challenger Insurance Brand Rucks Ahead With HK Sevens

April 4, 2017

Health insurer Cigna is poised to become an official sponsor of the Hong Kong Rugby Sevens from 2017 to 2019, moving up from being a partner for the…

A-List Partners For India’s Nascent Rugby Scene

July 29, 2016

While cricket and to a lesser extent football has flourished in India, rugby has never been much of an attraction in the nation’s sporting scene, however things look…

Sponsorship Boost For Rugby Sevens In Singapore

February 19, 2016

The HSBC World Rugby Singapore Sevens, which will be held on April 16 and 17 at the National Stadium, has secured two more high-profile partners, following a deal…

Societe Generale Partners SCC International Rugby 7s

October 31, 2014

European financial services giant Societe Generale has secured a two- year deal to become the title sponsor for the Singapore Cricket Club (SCC) International Rugby 7s.