Royal Challengers Bangalore

Seiko Backs IPL Franchise Royal Challengers Bengaluru (RCB)

March 24, 2025

Japanese watch brand Seiko has secured a partnership with IPL franchise Royal Challengers Bengaluru (RCB). Under…

Navitas Solar Partners Royal Challengers Bangalore For Upcoming IPL 2024 Season

March 15, 2024

Indian solar panel manufacturer Navitas Solar has clinched a partnership with IPL franchise Royal Challengers Bangalore…

Qatar Airways Buys Into IPL Hype

April 17, 2023

Qatar Airways has secured a three-year main sponsorship deal with IPL team Royal Challengers Bangalore. The…

Puma Returns To IPL To Drive Merchandise Opportunity

March 30, 2021

Puma is finally returning to an IPL team sponsorship, becoming the official kit partner of the…

HP Rejigs Indian Sponsorship Strategy With RCB Deal

March 27, 2018

Breaking out of a surprisingly small sponsor category, personal computing brand Hewlett Packard (HP) has secured a partnership with one of the leading teams in the upcoming Indian…

Niche or desperate...? Huawei's Sponsorship Strategy in South Asia

June 22, 2017

Leading Chinese handset maker Huawei has secured a deal with Sri Lanka Cricket (SLC) in a deal which looks like it's settling for 3rd prize in the South…

Huawei Throws Sport Sponsorship Playbook in the Bin in Asia; Opts for Non-sport instead

November 27, 2015

Chinese telco giant Huawei is making an obvious change in its Asian Sponsorship investment strategy, telegraphed by a fresh transmedia entertainment deal in Malaysia.

MRF Signs AB de Villiers As Brand Ambassador

October 22, 2015

India’s largest tyre maker, Madras Rubber Factory Limited (MRF) has secured a three-year endorsement deal with South African and Royal Challengers Bangalore cricketer AB de Villiers as its…

Huawei Spending Spree Continues; Racks up first US Deal

October 29, 2014

Huawei, the Shenzhen-based global ICT giant, has sealed a multi-year sponsorship as the official Technology partner for NFL heritage team, the Washington Redskins.