Roger Federer

Federer Strikes Commercial Jackpot With US$300m Uniqlo Deal

July 3, 2018

Swiss tennis legend Roger Federer has confirmed his apparel switch from long-term sponsors Nike to Uniqlo on the first day of Wimbledon when he arrived for his opening…

Coca-Cola India Tipped To Acquire Equity Stake In IPTL

April 1, 2015

Following Coca-Cola India’s successful title sponsorship in the debut season of the International Premier Tennis League (IPTL) last year, the global beverage giant is finalising a deal to…

ASN Verdict: FIFA World Cup Magic Spray spun off “creative ambush”

July 15, 2014

With the highest proportion of bearded footballers in living memory strutting around in the recent World Cup, things looked bleak for shaving foam brands…until the unlikely intervention from…