Riot Games

Two Massive Gamechangers Partner: Spotify & League of Legends

August 27, 2020

Spotify has scored a landmark deal with video game developer Riot Games, to become the official…

League of Legends (LoL) Launches In-Game Sponsor Ads

May 28, 2020

Riot Games has announced a new digital sponsorship banner that will appear during League of Legends…

Oppo Lands First Esports Deal With Riot Games’ League of Legends (LoL)

October 8, 2019

Chinese smartphone giant Oppo has jumped on the esports wave, landing a multi-year deal with Riot Games.

Interview: Culture Group, Backstory on Groundbreaking Nike-LPL eSports Partnership

March 22, 2019

ASN spoke to Michael Patent, Co-Founder of Culture Group, on Nike’s historic four-year apparel sponsorship deal with TJ Sports for China’s League of Legends Pro League.

Nike Agrees Bumper Chinese eSports Sponsorship Deal With LPL

March 2, 2019

Nike has officially signed a game-changing, four-year partnership with the pre-eminent Chinese esports series - the League of Legends Pro League (LPL).

Riot Games And MTV Bet On Southeast Asia’s eSports Rise

April 15, 2018

Leading video game publisher Riot Games will collaborate with MTV to launch Hyperplay, an esports and music festival in Singapore.

Major Brands Jostle For Title Sponsor of LoL World Championships In China

August 17, 2017

German automobile maker Mercedes-Benz is contending to be a title sponsor for this year’s League of Legends (LoL) World Championships, according to Chinese media.