Retailer/Other

Hush Puppies Secures Vir Das Endorsement In India

December 6, 2024

Global footwear brand Hush Puppies, distributed by Bata India, has struck an endorsement deal with Vir…

Japanese Retailer Daiso Boards The Dodgers Bandwagon

April 25, 2024

Japanese retailer Daiso have secured a multi-year sponsorship deal with MLB franchise Los Angeles Dodgers. Under…

King Power Gives Back To Thai Football With Latest Infrastructure Deal

December 19, 2019

The Football Association of Thailand (FAT) and Thai travel retailer King Power, owner of Leicester City,…

Bangladesh Cricket Star Bats For Huawei In Home Market

April 8, 2016

Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…

ASN INSIGHT: Asian Sport's Highest Profile Drugs Scandal? Malaysian's Overdose hits Sponsorship Health

November 11, 2014

The World No.1 of Badminton, Lee Chong Wei from Malaysia, has been temporarily suspended from all badminton following an "apparent" doping offense case during the World Championships in…

LFC Renews Courts Partnership

August 7, 2014

English Premier League giants Liverpool FC have continued their long-running partnership with IT, electronics and furniture retailer Courts Asia.

Jun Ji-hyun Becomes First Asian Celeb To Endorse Miss Sixty

August 4, 2014

Jun Ji-hyun, the popular 32-year-old Korean actress, has become the first Asian celebrity to endorse Miss Sixty.

Suning Becomes Barca’s First Chinese Sponsor

June 12, 2014

FC Barcelona has sealed a three-year partnership deal with Chinese electronic goods retailer Suning Company.

Korea’s E-Land Group Set To Invest In Club Football

April 11, 2014

E-Land Group, a Korean fashion and retail conglomerate, is set to sponsor a professional football club based in Seoul that will compete in the K-League Challenge, the nation’s…